Y Soft Expands into China

Y Soft Corporation, an enterprise office-solution provider, today announced the establishment of Y Soft China Ltd., a subsidiary of Y Soft, to expand its business in the world’s second largest market. The company also announced a formal partnership with Aurora Office Automation.

The new subsidiary is located in the Shanghai District Technology Development Center and will be under the management of Y Soft’s Milan Fujita as CEO, Y Soft China Ltd. Mr. Fujita and a local Y Soft team plan to contribute to Y Soft’s strategy of growing its business significantly in the APAC region. With this new office, Y Soft is better positioned for additional business in the local Chinese market with a staff that can serve customers in their local language.

To further business in China, Y Soft has formed a partnership with Aurora Office Automation, a leader in office automation solutions, to provide customers in the region the YSoft SafeQ® enterprise workflow platform as an embedded solution in multifunction devices such as those manufactured by Konica Minolta. As a certified partner, Aurora can provide sales and technical consultative services for YSoft SafeQ’s print management and document capture services.

With Aurora as its primary partner in China, Y Soft China Ltd. will leverage Aurora’s market reach and brand recognition. Milan Fujita commented, “Aurora is well known as a respected business-to-business company with a deep background in marketing and sales with strong distribution and logistical experience. Our respective teams in China look forward to working together on YSoft SafeQ and future collaborations.”

Mr. Chen Yung-Tai, Chairman of the Aurora Group, added “Y Soft has demonstrated experience in large, global deployments and with their heritage of technological innovation, we have a partner that brings new ideas and opportunities for Aurora.”