Worldwide Printer And MFP Shipments Return To Pre-2008 Crisis Levels

Worldwide ShippingThe worldwide printer and MFP market has returned to pre-economic crisis 2008 shipment levels, with vendors shipping nearly 31 million units in the third quarter of 2010, reports market-research firm International Data Corporation (IDC).  Third-quarter 2010 also marks the second consecutive quarter of double-digit year-over-year growth in both units shipped and shipment value.  Total shipments in third-quarter 2010 rose 13 percent versus third-quarter 2009 shipments, while shipment value increased 17 percent to $14.3 billion.

Similar to second-quarter 2010, third-quarter 2010 experienced higher year-over-year growth for monochrome laser MFPs than color laser MFPs—38 percent versus 21 percent respectively.  It was also the second consecutive quarter when monochrome laser printers (35 percent year-over-year growth) outperformed color laser MFPs by more than 5%.  IDC reports that Hewlett-Packard has recovered from a laser-unit shortage issue and has ramped up shipments to more than 3.5 million laser units, resulting in double-digit, year-over-year growth across all regions.

“The worldwide hardcopy peripherals market looks positive toward the end of 2010.  Early indications show that the market is rebounding after the decline seen in 2009 and 2008, as some degree of consumer confidence returns and businesses are now looking to invest in their printing and imaging,” noted Phuong Hang, program manager for IDC’s Worldwide Quarterly Hardcopy Peripherals Tracker.

Technology Highlights

  • Ink-jet imaging shipments continue to lead in the overall hardcopy peripherals market, with close to 20 million units shipped in third-quarter 2010, resulting in 6 percent year-over-year growth.
  • The laser market grew 32 percent year-over-year to more than 9.5 million units shipped in the third quarter.  HP and Samsung remain the top two vendors in this space, with a combined share of more than 50 percent.  Asia/Pacific (excluding Japan) maintains its spot as the number one region for laser shipments with more than 3 million units shipped to this region in third-quarter 2010.
  • Monochrome laser shipments increased 35 percent year-over-year to more than 8 million units shipped in third-quarter 2010, resulting in 84 percent share of the total laser space.  This quarter also saw significant year-over-year growth for both printers and MFPs, 35 percent and 38 percent respectively.
  • While posting 18 percent year-over-year growth, color laser finished the quarter with 16 percent market share in the total laser space, losing less than 1 point from second-quarter 2010.  IDC says MFPs represent 46 percent of the color laser segment.

Regional Highlights

  • United States – With more than 6.8 million units shipped in third-quarter 2010, the United States represents the second largest region in the overall printer and MFP market based on shipments.  Unlike the double-digit growth experienced in second-quarter 2010, the third quarter saw a modest year-over-year gain of 3 percent. The positive figure for the region was driven by the stronger year-over-year growth in laser shipments, 15 percent versus 1 percent for inkjet.
  • Western Europe – The region increased 7 percent year-over-year to more than 6.3 million units shipped, resulting in an overall market share greater than 20 percent.  Western Europe maintains its number-three spot in the total printer and MFP market, based on shipments.  While growth is not uniform across all countries, IDC reports that third-quarter 2010 marked the second consecutive quarter when most major markets in the region recorded positive year-over-year gains and showed early signs of further growth.
  • Central Eastern Europe & Middle East and Africa (CEMA) – The region accounts for 13 percent share with close to 4 million units, and exhibited 23 percent year-over-year growth in the third-quarter.   In the third-quarter in this region, monochrome laser was the largest and fastest growing segment, with 47 percent share and 42 percent year-over-year growth. It was also the first quarter where monochrome laser shipments in CEMA exceeded those of ink-jet.
  • Asia/Pacific (excluding Japan) (APeJ) – While posting 23 percent year-over-year growth in unit shipments, APeJ’s share of the overall market declined to 26 percent, losing 1 percentage point from the previous quarter.  The region maintains the top spot in the overall market, with over 8 million units shipped in third-quarter 2010.  China accounted for the majority of shipments in the region with a more than 42 percent share, while shipments grew 31 percent year-over-year.
  • Japan – IDC notes that the third-quarter is consistently the lowest quarter for printer and MFP shipments as most vendors decrease shipments to reduce stocks on the market in preparation for new product launches for the year-end sales in the fourth quarter.  However, with close to 1.5 million units shipped in Japan, Japan recorded 6 percent year-over-year growth, the best trend yet for 2010.
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