Wirth Consulting

For in-depth print and business-process workflow research and insight

Toshiba Adds Copier/MFPs to AEG Contract

by · Published · Updated

Toshiba America Business Solutions, Inc. reported today that it’s expanded its contract with AEG, a  sports and live-entertainment company, in a multi-year, multi-million-dollar renewal agreement.

Under the new deal, Toshiba will now become the official copier/MFP/printer provider for AEG, STAPLES Center, L.A. LIVE, the LA Kings, and select AEG Presents festivals, supplying its e-STUDIO line.  Toshiba will also provide its  e-STUDIO MFPs to AEG properties across the United States.  

As part of the deal, Toshiba remains a founding partner of STAPLES Center and the official digital signage and display provider of L.A. LIVE. Toshiba will also become an official partner of the LA Galaxy, Dignity Health Sports Park in Carson, California, and Sprint Center in Kansas City, Missouri.

Building upon an already successful global relationship with AEG’s T-Mobile Arena in Las Vegas, the Mercedes-Benz Arena and Mercedes Platz in Berlin, and The O2 in London, the extended agreement raises Toshiba’s visibility across AEG’s portfolio of marquee properties and underscores the long-term strategic alliance between both companies.

“We are very proud to further develop our longstanding global relationship with Toshiba, a best-in-class brand that values technology, excellence and partnership innovation just as much as we do,” said Nick Baker, Chief Operating Office of AEG Global Partnerships. “This partnership now expands across some of the most iconic assets in our portfolio and we look forward to making our venues, teams and live events even more state-of-the art with the help of their cutting-edge technology.”

The deal is said to highlight Toshiba’s ability to both enhance the fan experience across sports and live entertainment, as well as to support AEG’s expansive office operations. Toshiba supplies AEG venues with LED screens, video walls, interactive digital experiences, and more.

As a Founding Partner, Toshiba will continue to receive premium indoor and outdoor signage in and around STAPLES Center, including LED rotation on the scoreboard during all publicly ticketed events, rotational exposure of the arena’s 110 and 10 freeway marquees prominent concourse signage, and digital exposure via a custom promotional video.

Toshiba will also engage sports fans at the venue through its relationship with the LA Kings and a variety of in-game elements and signage during all LA Kings regular season home games at STAPLES Center.

Toshiba says its copier/MFP  technology enables enterprises to streamline document workflow and enhance business operations. The company’s Elevate platform enables the personalization of Toshiba  e-STUDIO systems by customizing the products’ user interface to address specific needs of users.

More Resources