Moderate Growth Forecast for Global Wireless-Printer Market

Market-research for, Technavio predicts a slow but moderate global grow rate for wireless printers, both inkjet and laser, for its 2015-2019 period.

Wireless printers allow customers to connect their smartphones or tablets to the printers via Bluetooth, Wi-Fi, the cloud, Apple AirPrint, Google Cloud Print, and Near Field Communication (NFC). Technavio notes that adoption of wireless printers in the IT, healthcare, and education sectors is expected to spur growth in this market during the forecast period of 2015-2019. By revenue, Technavio market-research analysts envisage this market to post a slow but moderate compound annual growth rate (CAGR) of more than 3 percent by 2019.

According to the firm, integration of wireless printers into office infrastructure is a key driver for the growth of this market. The introduction of printers that are connected to the cloud and allow sharing of printers on a network is expected to propel the demand for wireless printers, as wireless connectivity is said to provide better-integrated and secured document solutions to offices across the globe.

In its market-research analysis, Technavio analysts estimate the Americas to be the highest revenue-generating segment in this market during the forecast period. In the Americas, the United States accounts for a major part of the total market revenue, and factors such as demand for wireless copier/MFPs in the region are expected to result in its high revenue-generation capacity during the forecast period.

According to Technavio, the wireless inkjet-printers segment will account for more than 59 percent of the total market share by 2019. Rising demand for wireless inkjet printers from the IT segment, coupled with inkjet’s low operating costs, are expected to result in high market share during the forecast period.

The firm notes that competition in the wireless-printer market is intense, due to the presence of numerous vendors who are diversified across the globe. These vendors compete with each other on the basis of technology, price, distribution channel, and global brand presence. Factors such as national and local economic conditions, as well as demographic trends also affect market growth, as these factors heavily influences vendor performance during the forecast period.

Key vendors in the wireless-printer market include Brother Industries, Canon, HP Inc., and Seiko Epson, while other prominent vendors include Kyocera, Lexmark, and Ricoh.

Key questions answered in Technavio’s the report include:

• What will the market size and the growth rate be in 2019?
• What are the key factors driving the global wireless-printer market?
• What are the key market trends impacting the growth of the global wireless-printer market?
• What are the challenges to market growth?
• Who are the key vendors in the global wireless-printer market?
• What are the market opportunities and threats faced by the vendors in the global wireless-printer market?
• Trending factors influencing the market shares of the EMEA, Americas, and APAC?

For more information on Technavio’s wireless-printer report, visit the company here.