Keypoint Intelligence/Buyers Lab Sold to PE Firm

Atar Capital, a Los Angeles-based global private -equity firm, announced on October 10th that it had completed the acquisition of Keypoint Intelligence/Buyers Lab, for an undisclosed sum.

Headquartered in Fairfield, New Jersey, with offices in the United Kingdom, Hong Kong, and Japan, Keypoint Intelligence is built upon two brands: Buyers Lab and InfoTrends, the latter of which Buyers Lab acquired in 2015. SFW Capital Partners acquired Buyers Lab in 2011 from owners Michael Danziger and Mark Lerch.

Atar Capital says it specializes in “corporate divestitures and complex carve-outs” across a wide range of industries and geographic markets. Commenting on this latest acquisition, Cyrus Nikou, founder and managing partner of Atar Capital, said, “Keypoint Intelligence is a new platform for Atar Capital. The company is known for delivering high-touch, data-driven services that offer powerful value propositions to customers. Atar is well-suited to help accelerate Keypoint’s growth, building on its impressive reputation for offering unbiased and reliable business and product intelligence that moves companies forward.”

Nikou led the Atar investment team that included senior managing director Robert Lezec and managing directors Stanley Huang and Vijay Mony. Raymond James served as financial advisor for the acquisition.

Atar Capital is a global private investment firm that says it invests in both performing and under-performing lower middle market businesses that exhibit opportunities for growth, revitalization and value creation.

Atar Capital’s combination of operational expertise, industry knowledge