Image Star Launches New Capsul A4 Printer and MFP Lineup for Resellers

On August 22nd, Image Star, a U.S. nationwide wholesale distributor of workplace hardware, software, supplies and solutions, announced its new Capsul Brand of Everyday Office Essentials for the reseller channel, including what’s said to be the first house-brand printers and MFPs.

Capsul was designed to provide some of the lowest equipment prices, lowest cost per page, and highest reseller margins in the laser-print industry. It’s designed to reduce costs and make high-performance technology more accessible.

Starting with a complete line of A4 monochrome printers – a house brand exclusively distributed through Image Star – Capsul is said to revolutionize the way resellers approach the small office/home office (SOHO) segment.

With the rise of remote work, the company notes that SOHO is one of the fastest-growing segments in the print industry, but many print resellers don’t have an effective SOHO solution. 

The program was engineered to offer the best value price point in laser print on both hardware and cost per print, and put more profit margin in the reseller’s pocket without the heavy overhead burden of a traditional OEM.

Designed for the reseller channel. Capul’s channel pricing structure is said to balance competitive pricing to win market share, and value preservation to reward channel partners.

Resellers interested in an additional recurring revenue stream can sign on as authorized service providers. Regardless of experience level, Capsul provides sales, marketing, and technical support resources. Resellers can use all of these resources and more through their existing distribution relationship with Image Star.

Capsul is also now eligible for favored Image Star value-added services like rapid dropship, co-sell and co-marketing, custom RFP support, and Suite Fleet MPS.

“Our goal is to maximize value for our resellers and their end users. With Capsul, we strip out the big-brand markup to make technology accessible to everyone at the best price,” explained Philip Crean, chief commercial officer for Image Star.

“In countless other industries, house brands are an effective vehicle for delivering high quality basics with tremendous value. But, so far, IT hardware has lagged in this trend, and we believe the industry is overdue. Capsul is a natural evolution of our strategy to support resellers across IT hardware categories,” Crean said.

Capsul is now available to Image Star resellers, with a starting lineup of A4 monochrome printers and MFPs in 33 ppm and 40 ppm configurations, and devices are in stock and ready to ship,

Resellers can experience live demos of Capsul at the Printing United Expo in Las Vegas (September 10-12, 2024) and at the MSP Summit in Atlanta (September 16-19, 2024). Resellers should contact their Image Star account executive for product, pricing, and program information.

About Image Star

Image Star has a nationwide distribution network, and reaches thousands of clients across the United States with fast, affordable drop-ship and bulk freight solutions. The IS Connect portfolio of advanced fulfillment capabilities offers technology-enabled outsourcing solutions that help clients grow their businesses, simplify their operations, and drive cost efficiencies.

For more information on Capsul, visit Image Star here.