Let’s take a quick look back to October 2012 – when we introduced the HP Officejet Pro X Series for small business (SMB) customers. This device, with HP PageWide Technology, changed the way SMBs viewed ink. Our customers needed a faster, more affordable device, and we seized the opportunity to address that need. Now, HP Officejet represents one-third of HP’s ink sales and two out of three FORTUNE 500® companies purchase HP Officejet Pro devices for their business printing needs (1). Printing is not dead. In fact, the business ink market is growing nine percent (2) and the Total Addressable Market is expected to reach $10 billion by 2016 (3). That’s a huge opportunity for HP.
So we decided to take Ink in the Office a step further and bring that speed, cost-savings and reliability to the enterprise (companies with 1,000 or more employees). Today’s announcement reflects the industry’s first ink devices designed to truly meet the complex needs of today’s large businesses. The HP Officejet Enterprise Color MFP X585 and HP Officejet Enterprise Color X555 are enterprise-ready, with tested durability to handle the rigorous printing demands of enterprise businesses. These devices include:
Durability to withstand high print volumes;
Faster print speeds at up to half the cost of lasers;
High-quality, professional print output; and
Access to enterprise software and solutions to address the New Style of IT.
Our printing business is thriving as a result of HP’s commitment to understanding, addressing and going beyond customer demands. With a strong business printing portfolio – from devices for the smallest of SMBs to the largest of enterprises – we’re excited for what the future holds.