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HP Integrates All Solutions and Services Under New Amplify for All Partner Program

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HP Inc. today introduced Amplify for All, its newest channel partner program, which integrates all HP solutions and services, including Poly, Teradici, and HyperX products and solutions, into one global program, effective November 1st.

All eligible HP partner types, including commercial, retail and distribution partners, can qualify for HP Amplify. (HP Poly solutions include video-conferencing solutions, while HP Teradici solutions include virtual and remote PC desktops, and HyperX solutions include video-gaming products.)

HP first introduced its Amplify global partner program in November 2020, with the program designed to drive growth for its reseller partners, and which rewards partners based on performance, collaboration, and capabilities. Currently, about 98 percent of HP partners are enrolled in it, and about 90 percent of HP revenue is derived from the channel.

Amplify Impact

HP added five new countries – Austria, Belgium, Luxemburg, The Netherlands, and Finland – to countries where HP partners are eligible to participate in Amplify Impact’s program for promoting Climate Action, Human Rights, and Digital Equity. With this, Amplify Impact is now available in 48 countries. HP notes that its initiatives in these three areas, particularly Climate Action, have been key areas to help partners sell.

New Amplify Programs

HP also introduced three new Amplify programs: More for More, Fast Lane, and Growth Plays. 

Amplify More for More

With the launch of Amplify More for More on November 1st, HP says partners who sell across the HP portfolio will be able to provide a better customer experience and benefit from higher compensation opportunities.

The new More for More rate multiplier will be provided in addition to the existing core Amplify incentives. For instance, Power Partners focused on Personal Systems can qualify by increasing sales of peripherals, Poly headsets, and Workforce Solutions product lines.

Based on partner feedback and HP’s growth strategy, the company intends to further develop the More for More program in its upcoming fiscal year, integrating additional incentive metrics.

In an HP online webinar ths week, Kobi Elbaz, senior vice president and general manager for  HP Global Channel Organization, explained that with More for More, “as our portfolio expands dramatically – not just products, but services – partners will make more money with HP.”

“It’s an opportunity for HP partners to sell across the HP portfolio,” also explained HP’s Mary Beth Walker, head of HP Global Channel Strategy.  For example, if a partner used to sell just Personal Systems, they’ll get additional compensation if they add Poly headsets.

Amplify Fast Lane

Ultimately, HP’s new Fast Lane is designed to make it easier to do business with HP.

It’s also the industry’s first automated Marketing Development Funds (MDF) reimbursement process, and is a first-of-its-kind joint demand generation MDF claiming process, designed to simplify and accelerate reimbursement for partners through an automated claims and payment procedure.

HP says the new automated procedure will speed up payment turnaround time by up to 50 percent. 

Amplify Growth Plays

HP will also roll out its new Growth Plays across its Commercial and Distribution Partners in May 2024.

Growth Plays is designed to reward partners for investing in new areas, such as managed print services. Partners will have access to a new specialization program built around HP’s growth categories, providing partners with a clear path to portfolio specialization.

Examples of Growth Plays include Managed Print Services, Lifecycle Services, SMB Video Collaboration Solutions, and HP Software.

As for HP Managed Print Services, current Power Services partners will automatically qualify for the Managed Services Growth Play and will continue to receive the same level of benefits as they do today. Power Services partners with existing access to Personal Systems Lifecycle or Software boosters will qualify for the Managed Services Growth Play, and will have a six-month transition period to re-qualify under the new criteria.

HP’s Elbaz noted that no additional data sharing will be required from partners, and also noted that partner feedback was key in developing the new enhancements: “Every enhancement to the program launched today has been shaped by the invaluable feedback of our extensive partner network and we are committed to continually refining Amplify.”

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