Gordon Flesch Company Acquires Advanced Systems

On September 23rd, the Gordon Flesch Company (GFC), which is headquartered in Madison, Wisconsin, reported that it had signed an agreement to acquire Advanced Systems, Inc. (ASI) for an undisclosed sum. ASI is an independent dealer in the office-technology industry with offices in Iowa, Minnesota, and South Dakota.

GFC says the combined company will be the largest independent office equipment dealership in the Midwest, and the merged company will be known as the Gordon Flesch Company, which will serve business customers in Wisconsin, Illinois, Indiana, Iowa, Minnesota, Ohio, and South Dakota.

Both companies share decades of experience in the office-equipment market, and are among the nation’s largest Canon and Lexmark dealers. In fact, GFC has been recognized as Canon U.S.A.’s largest independent dealership for the past five years, while ASI has been an authorized Canon dealer since 1981 and has been continually recognized as a top Canon dealer.

GFC also pointed out that it and ASI share various things in common. GFC has been family-owned for 63 years, while ASI has been an employee-owned, independent dealer for 62 years. Both organizations have experienced staff with an average tenure of more than 12 years.

“This strategic partnership presents a unique opportunity for both organizations, and after several months of discussions, we’re really excited to see this come to fruition,” says Patrick Flesch, president of the Gordon Flesch Company. “The similarities between our two companies are amazing, which is why we are convinced this will be a great strategic and cultural fit, offering a unique and exciting opportunity for both organizations to grow.”