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Global Imaging Systems Re-Branded as Xerox Business Solutions

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After weeks of rumors and speculation, it’s official: Xerox announced today that it’s re-branding its Global Imaging Systems (GIS) to “Xerox Business Solutions “(XBS). Xerox says the move positions XBS as a leading provider of business-technology solutions, with its member dealer companies selling and servicing document-management systems, including printers, copier/MFPs, network integration services, and software solutions.

The move comes as part of Xerox’s announcement that it is focusing on better serving the small to mid-size  business (SMB) market with a more “client-centric, simplified, and integrated approach across the company.” It says this approach will include better leveraging enterprise-wide its capabilities in the areas of technical services, eCommerce, marketing and IT, in order to deliver more value to customers.

Mike Feldman, president of Xerox Americas Operations, commented: “XBS is an important piece of our growth strategy, as we continue to penetrate the lucrative and growing SMB market. By better leveraging the strengths of XBS and sharing best practices in areas such as software and IT services opportunities, we believe we can grow share with SMB customers.”

The companies that make up XBS will continue to serve customers with their current names, to maintain recognition in the communities they serve.

These companies will also continue to offer full lines of multi-branded office and production systems, software, supplies and workflow solutions. XBS companies manage all aspects of the customer relationship, including sale, installation, training, support and service.

Ed Bass remains president of XBS, reporting to Feldman. The re-branding of Global Imaging Systems to Xerox Business Solutions will begin on February 5th.

Xerox acquired Florida-based Global Imaging Systems, a supplier of office-technology systems, in 2007 for approximately $1.5 billion in a bid to expand its distribution network for the SMB segment. Since that acquisition, GIS then went on to acquire a number of multi-vendor office-equipment dealers itself. Dealers that have been acquired by GIS over the past several years sell and service printers, copier/MFPs, network integration services, and software solutions, with products sourced from Xerox, Konica Minolta, Toshiba, Kyocera Mita, Panasonic, Muratec, HP Inc., IBM, Microsoft, Nuance, and other companies. GIS dealers operate in 40 states and in the District of Columbia.

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