Fujifilm Business Innovation Launches Revoria Production-Printer Brand

In one of its first major announcements since its establishment earlier this spring – and the ending of its 60-year-old Technology Agreement with Xerox – Fujifilm Business Innovation introduced a new production-printer brand that it will first bring to the Asia-Pacific region, and then worldwide to other countries and regions.

Also of note is that Fujifilm Holdings Chairman Shigetaka Komori recently announced that Fujifilm will combine the  printing-related businesses of its two major printing companies, Fujifilm and Fujifilm Business Innovation in July 2021. According to Komori, this will create a large product portfolio in both analog and digital printing, resulting in a new one-stop-shop offering a wide range of solutions.

Revoria Press PC1120 and Revoria Press E1

Fujifilm Business Innovation’s new production-printing brand is called Revoria. It currently consists of two models, the monochrome Revoria Press PC1120 and Revoria Press E1. 

It’s first releasing these two models in Asia-Pacific, with nine more models to follow, beginning July 1st.

It says it will then gradually expand its sales worldwide to other countries and regions.

The firm explained that the new brand name, Revoria, combines “Revolution,” which denotes great change, and the suffix “ia,” which means country or land – noting “by transforming the business in the production printing field, we will open up unknown lands and create unprecedented value together with our customers.”

From June 24th to July 9th, Fujifilm Business Innovation is holding an online event “Fujifilm Virtual Exhibit 2021”  that showcases the company’s printing-related products, services, and solutions. Those interested can attend the event online by registering here.

Going forward, the company said it will continue to offer the Revoria brand as a production-printing solution portfolio that includes production printers, related print servers, and printing workflow software.

Revoria Press PC 1120

The Revoria Press PC1120 is a toner-based color production printer that’s rated at up to 120 ppm at 2,400 dpi resolution. It uses Super EA-Eco toner that’s said to consist of small toner particle sizes for enhanced image quality.

It features:

• A new air-suction paper feed tray and static eliminator that provide reliability for feeding various types of media such as coated and film paper.
• A new capability automatically separates image data into five colors – CMYK plus pink. The fluorescent characteristics of pink toner is said to brighten and enhance images.
• New artificial intelligence automatically determines types of photographic images and makes corrections, for instance, for too dark or bright images, poor backlighting, etc.
• Uses a one-pass, six-color print engine. In addition to CMYK toner, up to two other toner colors can be installed – gold, silver, clear, white, pink, and custom red – used, for instance, for producing metallic output.
• Supports paper thickness ranging from 52 g/m to 400 g/m, and media sizes ranging from 98 x 148 mm to up to 330 x 1200 mm long.
• Optional document finishing that include stitching, saddle stitching, three-way cutting, and saddle stitch binding with square spine finishing.
• A high-performance print server (Revoria Flow PC11) that performs RIP processing at 1,200 dpi resolution and 10 bits (1024 gradations) for each color to generate high-quality images.

Revoria Press E1

The Revoria Press E1 is a monochrome production printer rated at up to 136 ppm, with 2,400 dpi resolution. It features:

• A new air-suction paper feed tray and static eliminator that provide reliability for feeding various types of media such as coated paper and film paper.
• Uses EA-Eco LGK  toner, which is said to have a very small particle size for enhanced image quality.
• Supports paper thickness ranging from 52 g/m to 350 g/m,  to cardboard, and media sizes ranging from 100 × 148 mm up to 330.2 × 660.4 mm.
• Optional saddle stitching, three-way cutting, and saddle-stitch binding with square spine finishing.
• Also equipped with copy and scan for office work.

Product configurations consist of:

Product name	Overview
Production color printer
Revoria Press PC1120S	Continuous print speed up to 120 ppm (A4 horizontal), six-color model (CMYK toner and two special colors)
Revoria Press PC1120	Continuous print speed up to 120 ppm (A4 horizontal), four-color model (CMYK toner)
Production monochrome printer
Revoria Press E1136 / E1125 / E1110 / E1100	Continuous print speed up to 136 ppm/125 ppm/110 ppm/100 ppm (A4 horizontal)
Revoria Press E1136P / E1125P / E1110P	Designed for mission-critical business output, and for the Japan sales region;  Continuous print speed up to 136 ppm/125 ppm/110 pages (A4 horizontal)

The Revoria Press PC1120 is priced at ¥49 million yen (U.S. $443,00)  while the Revoria Press E1 series is priced from ¥5.2 million yen (U.S. $47,000).

At its online event, Fujifilm is also showcasing offset printing, digital printing with toner and inkjet, package printing, production workflow, large-format industrial printing, and inkjet-printing technology.

Our Take

It appears Fujifilm may eventually be competing directly with Xerox in the production-printer market outside of Asia-Pacific – a region it was confined to before the end of the Fujifilm-Xerox Technology Agreement. One question that remains is whether it will also do so with its office-imaging printers and MFPs – stay tuned.