Epson to Launch New Supplies and Service Subscription Service

Seiko Epson of Tokyo, Japan, announced today that it will launch a subscription printing service called ReadyPrint for use with its high-capacity ink-tank and ink-cartridge inkjet printers.

Epson will launch the service first in The Netherlands in early February, and then will roll it out across Europe. The firm then also plans to deploy the service globally, initially in consumer markets in developed economies, beginning in April 2020.

European consumers who wish to use a high-capacity ink-tank printer can subscribe to a service plan that meets their particular printing needs and includes the use of a printer. Three different price plans will be offered  for mono and color printing, with the prices based on monthly print volumes. The plans start as low as about 6.99 euros per month for 300 monochrome prints, and range up to 14.99 euros per month for subscribers that want unlimited color printing. Customers will be able to change their plan as needed.

How does it work? ReadyPrint detects when ink begins to run low in the customer’s Internet-connected printer, and Epson then ships replacement ink bottles automatically, so customers don’t have to worry about running out of ink. Printers are also covered against breakdowns during the period of the contract. ReadyPrint is similar to Epson’s ReadyInk program that Epson launched in 2017, but ReadyInk only includes ink replacement, while ReadyPrint includes service.

Epson will also launch a subscription service for users of Epson ink-cartridge printers. Subscribers will automatically receive replacement ink cartridges for a fixed monthly fee. There are three fee plans based on monthly print volume starting at less than 2 euros per month.

Through subscription-based services like this, Epson believes it can capture the needs of an increasingly diverse market and continue to improve convenience and customer satisfaction. The company forecasts an approximately 30-percent increase in sales of ReadyPrint-compatible models over the next several years in Europe.

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