With specialty printing being one of the fastest-growing digital segments, the firm says it developed Adaptive CMYK Plus Technology designed for the new Xerox PrimeLink C9065/C9070 Color Printer and Xerox Color C60/C70 Printer.

The Adaptive CMYK Plus Technology is an accessory that’s been engineered to augment the traditional cyan, magenta, yellow, and black (CMYK) offering. For the PrimeLink C9065/C9070, an entry-level production printer, the accessory expands the device’s color capabilities with fluorescents, gold, silver, white, and clear embellishments when needed.

A similar accessory for the C60/C70 also offers printers beyond CMYK capabilities with metallics, white, and clear. This technology will enable users to produce unique pieces such as greeting cards, flyers, invitations, posters, and signage.

“The 2-in-1 capability of our print engine combined with our new Adaptive CMYK Plus Technology allows printers to push past the boundaries of commodity print at a price point unmatched in the market,” said Terry Antinora, vice president and general manager of Xerox Workplace Solution.

“We engineered the Xerox PrimeLink C9065/C9070 for extreme reliability and breakthrough performance on every metric,” Antinora added. “This next generation, entry-level production printer positions Xerox to continue its lead in this market.”

Order taking for the PrimeLink C9065/C9070 is available now in countries served by Xerox. Order taking for the Adaptive CMYK Plus Technology for the PrimeLink C9065/C9070 will begin in the first quarter of 2020, and order taking for the C60/C70 accessory is available now in countries served by Xerox.