IDC Reports Decline in Indian Printer/Copier Market

The printer/copier HCP (hardcopy peripheral) market in India posted quarterly shipments of approximately 0.84 million units in second-quarter 2019, a decline of 0.9 percent versus the previous quarter (first quarter), as per the latest IDC Asia Pacific Quarterly Hardcopy Peripherals Tracker , CY2019Q2. A decline in the shipment of laser printers and serial dot-matrix printers brought the overall HCP market down by 4.2 percent year-over-year.

Despite the continued slowdown in overall demand, the inkjet-printer segment grew year-over-year by 2.8 percent as a result of channel stocking by most of the vendors. The growth was driven by ink-tank inkjet printers, which recorded year-on-year growth of 4.1 Despite the continued slowdown in overall demand, the inkjet-printer segment grew year-over-year by 2.8 percent as a result of channel stocking by most of the vendors. . While the overall laser printer market declined year-over-year by 12.8 percent, the copier segment grew by 27.1 percent year-over-year following the release of orders which were held up in the first quarter due to Code of Conduct coming into play.

“The decline was primarily due to the slowdown in consumption faced by the HCP vendors owing to challenging economic conditions. SMBs and SOHOs too were restricted in their growth by tighter loan approval processes from banks leading to liquidity issues. Demand from government saw an increase towards the end of the quarter owing to the previous government again winning with absolute majority and executing its previous orders,” says Bani Johri, Market Analyst, IPDS, IDC India.

Overall HCP Market:

Top-Three Brand Highlights:

HP Inc. (excluding Samsung) maintained its leadership in the HCP with a market share of 43.0 percent, while its shipment grew by 2.1 percent year-over-year. The growth was primarily led by the inkjet segment, which grew by 11.4 percent year-over-year as a result of lucrative channel schemes, thus helping HP retain its second position. On the copier side, HP’s aggressive channel push contributed to growth in shipment’s leading to HP capturing 19.5 percent market share. In the laser segment (excluding copiers) HP maintained its leadership position, capturing 59.8 percent of the market share.

Epson remained in the second  position in the overall HCP market even though it declined by 12.4 percent year-over-year. The decline came with the lower than anticipated demand of new models namely, the Epson L3110 and L3150. While Epson continued to hold its leadership position in the inkjet segment, it’s unit market share decreased by 14.7 points to 41.4 percent. Epson had already stocked its channel sufficiently in first-quarter 2019, and hence the continued low consumer demand in addition to the lukewarm reception of its L3110 and L3150 models in the second quarter affected Epson’s performance.

Canon recorded a year-on-year decline of 3.0 percent while maintaining its third position in the HCP market and capturing 19.6 percent market share. In the inkjet segment, Canon grew year-over-year by 14.4 percent as a result of channel stocking even though the market sentiments were subdued. With its wide product portfolio and a strong foothold in the corporate segment, Canon continues to lead the copier market with 29.9 percent unit market share.

IDC India Market Outlook:

“Market conditions are expected to remain challenging in third-quarter 2019 from a year-on-year perspective as the economic slowdown will impact both consumer and commercial demand. The consumer market is expected to get some boost in the upcoming festive season. Attractive EMI schemes and offers such as instant cashback will likely drive growth in consumer demand,” says Nishant Bansal, Senior Research Manager, IPDS, IDC India.

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