Clover Launches Amazon Content Platform to Protect Resellers
Clover Imaging Group, a remanufacturer of toner cartridges and other equipment that’s based in Chicago, Illinois, announced today that it’s created a product content platform within the Amazon marketplace ecommerce website to make it easier for its partners to sell Clover’s entire line of remanufactured printer cartridges.
According to Clover, as more dealers have independently begun selling on the Amazon platform, an increasing volume of images and content associated with Clover products, but not managed by Clover, have failed to comply with the product listing and content requirements of Amazon and the OEMs. Clover says it’s seen an increase in the number of fraudulent “bait and switch” listings claiming to sell Clover remanufactured product, but in fact selling new-build compatibles.
To combat this issue and help its reseller partners better leverage Amazon as a sales channel, Clover says it’s created a platform within the Amazon marketplace where partners can access the most accurate and up-to-date information on a wide selection of Clover products including images and comprehensive product overviews. This makes it easier for partners to sell within the Amazon marketplace while protecting the reseller and Clover from the type of online marketplace enforcement activity that has recently become popular among certain OEMs. It also enables Clover to police against fraudulent listings that are detrimental to resellers and Clover alike.
Eric Martin, president of Clover Imaging Group, commented: “Clover is not selling direct to end users on Amazon. Clover is adapting, as it must, to the reality that online marketplaces have erased the geographic and channel boundaries that have traditionally compartmentalized much of our customer base. As always, our steadfast commitment is to help our partners grow their business by leveraging the highest quality remanufactured products in the market place.”
Those currently selling on Amazon or are interested in selling on Amazon and want to take advantage of Clover’s new platform, should contact your Clover account manager.
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