HP Launches New Partner-Rewards Program

According to HP Inc., the HP Blue Carpet Incentive Program has been successfully training and rewarding sales representatives in Canada since 2007 and in the United States since 2012. It says it’s one of the most comprehensive and well-known channel initiatives in the tech industry that is constantly being reinvented.

To that end, HP Blue Carpet is rolling out a new program—patterned loosely after retail loyalty and rewards programs—called the GEM Club.

The GEM Club, which launched on May 30th, is available through March 31, 2020 and rewards individual partner sales representatives registered to Blue Carpet with digital “jewels” as they compete for elite membership. At the end of the one-year program, the 10 highest-performing representatives across the United States and Canada will win a three-night vacation in the Bahamas.

In addition, each month and quarter, HP will reward and recognize the top-three representatives who collect the most GEMS with points on their reloadable Blue Carpet rewards card.

GEM Club Offers Diverse Offerings and Programs

The GEM Club promotion, now available through May 2020, rewards select sales representatives registered to Blue Carpet with digital “jewels” for completing various assigned tasks in four different categories:

  1. Survey (Sapphire);
  2. Training (Topaz);
  3. Referrals (Ruby);
  4. Engagement (Emerald)

The tasks themselves will change throughout the year, so partners will need to remain engaged and check Blue Carpet and GEM Club sites regularly to fully benefit from the program. As representatives accumulate GEMs in each category, they will be on their way to winning various rewards. Prizes will be awarded to reps with the highest number of GEM points each month and quarter throughout the year.

HP GEM Club Dashboard

HP GEM Club Dashboard

Leveling the Playing Field

The objective of the GEM Club program is to help channel representatives step up their game and reach their next level of expertise, ultimately helping them sell more HP products and solutions. HP notes that sales-based incentives often seem to favor larger, better-resourced partner companies over smaller ones. Therefore, this program is partially intended to level the playing field—it is HP’s way of rewarding all sales representatives for engaging with us to learn more about HP offerings and sell more efficiently.

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