For decades, we’ve used HP technology for computing, printing, and copying, and more, but it will soon be used to give us a better smile. Today at Rapid 2019, North America’s largest 3D printing conference, HP Inc. and orthodontics manufacturer SmileDirectClub announced that SmileDirectClub will deploy 49 HP Jet Fusion 3D printers that will run 24×7, producing more than 50,000 unique mouth molds a day, making SmileDirectClub the largest producer of Multi Jet Fusion 3D-printed parts in the United States.
SmileDirectClub is said to be a pioneer of teledentistry and market leader in doctor-directed, remote dental aligner therapy.
“SmileDirectClub is digitally transforming the traditional orthodontics industry, making it more personal, affordable, and convenient for millions of consumers to achieve a smile they’ll love,” commented Alex Fenkell, co-founder of SmileDirectClub. “HP’s breakthrough 3D-printing and data-intelligence platform makes this level of disruption possible for us, pushing productivity, quality, and manufacturing predictability to unprecedented levels, all with economics that allow us to pass on savings to the consumers seeking treatment using our teledentistry platform.”
Disrupting the 120-Year-Old Orthodontics Industry
Founded in 2014, SmileDirectClub, which is headquartered in Nashville, Tennessee, is said to be the market leader of the doctor-directed clear aligner industry, using its digital network of state-licensed dentists and orthodontists who prescribe teeth straightening treatment plans and manage all aspects of clinical care from diagnosis through the completion of treatment using its proprietary teledentistry platform. SmileDirectClub is said to be growing rapidly, having already served more than half a million customers in the United States, Canada, and Puerto Rico, with plans to expand to Australia and the U.K. in 2019.
An estimated 80 percent of Americans could benefit from orthodontic care, yet only 1 percent receive it each year, with cost being the biggest prohibitive issue. In the U.S., 60 percent of counties do not have access to an orthodontist. By leveraging the benefits of teledentistry coupled with HP’s 3D-printing technology, SmileDirectClub says it’s bridging these gaps, offering customers a straighter smile at a cost up to 60-percent less than traditional options.