Sharp Expands Advanced, Essentials MFP Lineup

Sharp Imaging and Information Company of America (SIICA) today expanded its copier/MFP line with the addition of four new high-speed models to its color Advanced and Essentials Series lineup, bringing the total to 11 models in the product family ranging from 26 to 60 ppm.

The four new models are designed for workgroups and departmental environments and are said to provide advanced features for the technology-driven workplace. The new models include Sharp’s touchscreen, which is common across over 30 models in Sharp’s copier/MFP lineup, and is said to provide greater cloud integration and leading-edge security.

The new MFP Voice feature with Amazon Alexa enables users to interact with the MFP by using simple verbal commands. The system enables users, after authenticating themselves, to use voice commands to make copies, scan to email, and call for service (triggering transmission of relevant service information).

The new color models also provide scanning to cloud-based document sharing and storage sites, including Box and Dropbox. Adobe Embedded Print Engine technology enables users to directly print PDF files from a variety of sources with greater performance and rendering accuracy. Sharp’s new Application Portal also enables administrators to  add new applications and update existing ones from the touchscreen. The new models are also equipped with enhanced productivity features, such as the ability to feed up to 50 envelopes from the standard paper drawer.

The new color Advanced and Essentials Series are also said to provide  leading-edge security features, such as a firmware-attack prevention and a self-recovery capability, the latter of which can identify a malicious intrusion and restore the machine firmware to its original state. An application whitelisting feature helps protects the MFP’s file system from unauthorized access. Additionally, administrators can centrally manage select settings at the device using Microsoft Active Directory Group Policy.

The following four models will be available to ship via authorized Sharp dealer and direct sales channels:

Advanced Series:

  • MX-5071 – 50 ppm; replaces the MX-5070V
  • MX-6071 – 60 ppm; replaces the MX-6070V

Essentials Series:

  • MX-5051 – 50 ppm; replaces the MX-5050V
  • MX-6051 – 60 ppm; replaces the MX-6050V

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