Ricoh Selects Partner for New Subscription-Based Workflow Solutions

Zuora, Inc., which provides a cloud-based subscription-management platform, reported on March 8th that Ricoh Company has selected the Zuora platform to power and manage all financial processes for Ricoh’s first subscription- and cloud-based document-workflow service.

The Zuora platform was developed for specifically for dynamic, recurring subscription-based business models and is said to act as an intelligent subscription-management hub that automates and manages the entire subscription order-to-cash process, including billing and revenue recognition.

Yasuyuki Nomizu, corporate vice president for Ricoh, commented: “Leveraging the subscription business model changes how our customers interact with and continually receive value from our devices. This is a fundamental shift and we are excited to partner with Zuora to expand the Ricoh Smart Integration B2B cloud platform. We chose Zuora because of their proven track record in powering subscription-based business models, which is required to launch our new Dynamic Workplace Intelligence approach to the market.”

Kazuhiro Horiba, head of the RSI Office in Platform Management Center of Ricoh’s Platform Management Group, explained: “With Ricoh Smart Integration, we have integrated a range of applications provided by partners, in addition to Ricoh’s own application suite. Customers are able to utilize the latest release of cloud services based on a subscription model to reform their business.”

According to Zuora, with Ricoh’s new subscription offerings for Ricoh’s new IM MFP/printers introduced in January (see here), Ricoh’s order-to-revenue process becomes much more complex, with customer renewals; suspensions; mid-cycle upgrades or add-ons; and cancellations. Typically managed by the ERP (enterprise resource planning) systems of product-first companies such as Ricoh, pricing and packaging changes like “freemiums,” upgrades, downgrades, or add-ons are said to be impossible to test and launch.

Ricoh plans to use the Zuora platform to it achieve the following:

  • Minimize a reliance on legacy ERP systems – Ricoh will use Zuora to manage the financial processes required to digitize difficult business processes. The Zuora platform will enable Ricoh to parse transactions into billable options – by user, type of workflow – the capabilities that were difficult for Ricoh’s ERP system to support.
  • A single global infrastructure for the subscription business – The Zuora platform will manage service menus, service packaging, and other processes for the services and workflow provided by Ricoh Smart Integration. It will work as the global infrastructure, ensuring scalability and the ability to handle different currencies, commercial practices, and payment methods around the world.
  • Faster go-to-market with new digital services – With one global infrastructure to support the Ricoh Smart Integration platform, Ricoh will be able to add new services or applications more quickly than before as it builds its digital business. The Zuora Billing platform is said to enable easy handling of future function expansions and cross-selling and up-selling, and is also said to provide the speed and agility demanded of a subscription–based business.

Ricoh Subscription-Based Cloud Workflow Solutions

Cloud Workflow Solutions, which Ricoh introduced in January, is Ricoh’s collection of cloud-based technologies that are available in various subscription-based offerings. They’re available in subscription form in order to help customers – such as more resource-limited small companies – purchase them without having to make large upfront investments.

The solutions are designed to help eliminate various document-processing steps, with the portfolio consisting of cloud connectors that are predefined workflows designed to streamline processes; cloud workflows that provide specifically tailored, advanced features, such as multi-destination document scanning; and cloud services, which are advanced  workflows and applications with a variety of uses, such as extracting content from documents, integrating with cloud-based line-of-business applications, and creating multiple data routes to support complex requirements.

Smart Integration Workflows, for instance, enable users to automatically route information to multiple destinations in a single process. Users can scan into readable text with OCR; scan to and print from multiple cloud accounts; and automatically route documents using QR codes.

Visit Ricoh here for more information on Smart Integration Workflows, and for more information on Cloud Workflow Solutions, visit Ricoh here.

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