Former Print Audit Exec Joins Tigerpaw

West McDonald

West McDonald

Tigerpaw Software, creator of Tiger One business-process automation  business-process automation software, has named managed print services industry expert West McDonald its new vice president of Business Development.

McDonald, who previously served as VP of business development at Print Audit from 2014 to 2019, spent the past 15 years exclusively in the office-equipment channel, sharing his expertise on alternative billing models, such as seat-based billing and flat-rate billing, to help partners and clients excel in managed print and converged services.

“We are committed to revolutionizing the managed print/office equipment space,” commented  Tigerpaw President & CEO James Foxall. “In order to do that it was important to us that we bring DNA from the industry into Tigerpaw. West’s track record and reputation as a thought leader caused him to always be on our radar. When he became a free agent, it was an absolute no-brainer to approach him about becoming part of our team.”

McDonald said the workplace atmosphere at Tigerpaw as well as the company’s focus on the convergence of technology services attracted him to this role.

“The experience I had with Tigerpaw as a partner was incredible — the people, the culture, the vibe is very team-focused, and that’s how I like to work,” McDonald says. “Tigerpaw is poised to help both office equipment dealers and managed IT providers make a lot of money through convergence. The future of both spaces hinges on a business management system that can master both industries.”

In his new role at Tigerpaw, McDonald will continue to share the need for and importance of offering converged services to partners and customers from the entire technology services industry, including A/V, managed IT, office equipment, security, telephony and two-way radio. His main responsibilities will include establishing and enhancing relationships with strategic partners, assisting in the refinement of product offering and positioning, representing Tigerpaw at industry events and creating educational content in the form of webinars, blog posts and how-to guides.

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