New OKI Connected Print Connects Digital and Print in the Retail Market

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On January 11th, OKI Data Americas announced that it was launching OKI Connected Print at the National Retail Federation (NRF) Big Show 2019 being held in New York from January 13 – 15.

OKI Connected Print is said to be a unique solution for the retail market, with a focus on printing in-store signage, personalization, and customized services. With this next generation of print solutions, OKI says printed signage is transformed from a static to a digital asset via a smart-device QR code or image recognition.

With Connected Print, retailers can print QR codes or images; customers can then scan these printed items with their mobile device and are then directed to more product and brand information on the Web.

An IDC white paper recently commissioned by OKI Data is said to further underscore the transformation taking place in the retail sector, and the potential competitive benefits and ROI-maximizing opportunities for retailers who enhance the in-store customer experience:

  • 79 percent of retailers responding to IDC’s Global Retail Innovation Survey reported that they expect to improve customer experience metrics (net promoter score, customer satisfaction, revenue enhancement of 1 to 9 percent) as a result of increased in-store innovation.
  • 74 percent of responding retailers said that store innovation would facilitate reducing operating costs by 1 to 9 percent, and 25 percent said the improvement would exceed 10 percent.
  • Consumers worldwide increasingly shop by using mobile devices. For instance, Chinese consumers have embraced using personal mobile devices to engage with printed and digital media with more than 4 percent of transactions paid for by scanning a QR code.

“OKI Connected Print truly enables end-to-end services, when compared to traditional print, by directly connecting customers with an online content experience,” commented Mark Hansinger, general manager of the Office Business Unit at Oki Data Americas, Inc. “This is just the beginning of the extension of print into the digital space. By connecting online content through in-store signage, we can help retailers increase in-store traffic, up-sell personalization products, deliver a multi-media experience, measure message effectiveness and track customer engagement.”

This new concept is said to help redefine the use of print in the digital age. It enables seamless digital – physical (phygital) converged experiences through the use of consumers’ mobile devices. OKI says this makes in-store shopping more enticing for customers and builds brand loyalty.

According to the IDC white paper, a 2018 survey of 2,000 consumers found that they experienced “more joy and confidence” n making shopping decisions when physical and digital product navigation and discovery was available. This included visual (and clickable) merchandising in stores, on the web, or in apps.

OKI Connected Print is said to provide “a deeply engaging experience to customers” by making use of scannable QR codes and images applied to traditional print media, including signs, shelf tags, shelf talkers, posters, place cards, door hangers, store signs, ads, postcards, coupons, gift tags,  etc.

Potential solutions that could be explored with Connected Print include:

  • Connecting digital and physical experiences via mobile apps, including wayfinding, loyalty, payments, and more.
  • Website content featuring expanded product sets or complimentary products.
  • Videos for reviews, how-to instructions, and social media sharing.
  • Augmented reality for immersive experiences.
  • Product reviews and comparisons.
  • Product fact sheets, assembly instructions, and warranty information.

For more information about OKI Connected Print, visit OKI here.

Infographic explaining how to maximize consumer engagement in the retail industry with connected print

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