Sharp Returns to Consumer Electronics Show

For the first time in four years, Sharp Corporation will participate in the Consumer Electronics Show (CES) 2019 being held in Las Vegas, Nevada,  from January 8-11, 2019. CES is said to be one of the world’s largest consumer-electronics trade shows.

Sharp will have a booth in the Central Hall, marking the first time in four years since it set up a full-scale exhibit at CES.

Based on its business vision of “Changing the World with 8K and AIoT,” Sharp will equip its booth with four areas dedicated to 8K, AIoT, home, and business. Visitors will experience firsthand an “8K Ecosystem” built upon 8K-related equipment, devices, and solutions and “AIoT Solutions” driven by AIoT home appliances, robotics, sensors, and other devices. Sharp will also feature home and B2B scenarios in which visitors can try out Sharp state-of-the-art devices and solutions.

Sharp says its incorporation of its 8K technology into an 8K Ecosystem and AIoT Solutions, such as its COCORO+ service, have thus far focused on the Japanese market, but that it will now be expanding and accelerating this development on a global scale.

Expansion into PCs

Sharp is also expanding into PCs. Earlier in October of this year, Sharp returned to the PC business with its acquisition of Toshiba’s PC business for $35 million (4 billion yen). The Nikkei Asian Review also reported last month that Sharp will be building a PC factory as early as next year in eastern China near a plant operated by Sharp parent company Foxconn. The new factory in the Shangdon Province will be Sharp’s second PC factory in China.

Sharp CES Exhibit Highlights (Tentative)

Booth Area Highlights
  • • 8K-related equipment (video monitors / multi-displays, camcorders, audio)
  • • 8K-related devices (CIS, image processing system semiconductors, tuner front-end)
  • • 8K solutions (developments for IP transmission, 5G, and education)
  • • 8K-related technology (up-conversion technology)
AIoT /
  • • OLED-related (smartphones, flexible technology)
  • • Pet solutions (pet care monitor for cats, vital statistics system for dogs)
  • • RoBoHoN application solutions
  • • Kitchen suite (lineup of built-in products)
  • • Home appliances (superheated steam oven, air purifier, related applications)
  • • Professional displays, touchscreen displays
  • • dynabook notebook PC, MEC (mobile edge computing) solutions

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