Average 2018 Copier Sales Rep Said to Be $117,064

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Copier-channel recruiting firm Copier Careers today released its 2018 Sales Representative Salary Survey. This year, 10,448 copier-channel sales reps responded to the online survey. Copier Careers uses these annual surveys to provide a year-by-year snapshot of how well industry professionals are compensated, how satisfied they are in their careers and how closely their needs are aligning with the needs of their employers.

Highlights Include:

  • Base salaries, commissions and quotas remain stable, with the total average compensation in 2018 for all job titles at $117,064,  which is up slightly from last year’s $116,871. That year-over-year stability indicates that dealerships have found the right way to compensate sales reps.
  • If the compensation of sales representatives has remained steady, it’s because when they do their work well, it steadies the Copier Channel. They sell solutions and services, and they have a nose for finding new business. That’s why recruiting experienced sales reps is a focus for many dealerships.
  • External factors can make top candidates ready to consider their options in an afternoon. They may have a new sales manager they don’t like; the dealer switched their territory; their compensation changed; or they want to relocate. When that happens, it happens quickly.
  • In the tight market, dealers are looking for new ways to attract top sales talent, and money isn’t the only incentive – they want to know that they will be valued, resources are already available when needed and success will be forthcoming.

Other findings include:

  • The average annual base salary across all job titles was $49,092, up $180 from 2017
  • The average sales rep commission was $68,142, up $76 from last year
  • The average total compensation was $117,064, an increase of $86

Sales pros from across the industry who responded to this year’s survey include those who self-identified across seven job titles. The greatest number identified their job as MPS/Solutions sales rep (35.9 percent), Named Account manager (18.9 percent) and Account Executive (18.7 percent).

Total Average Compensation, by Job Title

Major Account Manager: $131,711
Government Account Manager: $126,525
National Account Manager: $121,980
MPS/Solution Sales Rep: $121,464
Senior Account Exec: $118,825
Named Account Manager: $108,872
Account Executive: $90,070

Salary Versus Commission

Major Account Manager: $56,271/$75,517
Government Account Manager: $63,069/$63,338
National Account Manager: $40,168/$81,806
MPS/Solution Sales Rep: $59,119/$62,297
Senior Account Exec: $52,282/$66,798
Named Account Manager: $45,648/$63,888
Account Executive: $27,090/$63,299

Demand Outstripping Supply

According to Copier Careers, in 2018, there are abundant opportunities for experienced sales reps across the Copier Channel. It’s something Copier Careers President Paul Schwartz calls a good news–bad news situation. “The good news is that they are in demand. The bad news is that demand is outstripping supply right now,” he said. “To hire top talent, dealers are continuing to adjust offers and company culture to attract and keep sales reps in the fold.”

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