Ricoh USA Lays-Out Multi-Year Growth Strategy

Ricoh is currently laying the groundwork for a multi-year growth strategy that aims to create new applications for printing, while also developing its IT services, according to an interview by ZDNet with new Ricoh USA President and CEO Joji Tokunagaere. The three-year plan will entail printing on “more than just paper”  – including additive 3D printing – as well as commercial and production printing

Among the new offerings from Ricoh USA in the past few weeks have been its cloud-based workflow solutions portfolio (see here for more), new Clickable Paper solution, and new production-print  systems (see “More Resources” below).

Ricoh USA President and CEO Joji Tokunagaere

According to ZDNet’s discussion with Tokunaga, Ricoh USA will leverage its Mindshift services unit, with Tokunaga also emphasizing that “we’re still a printer company.” According to Tokunaga: “We have put together a three-year journey and growth strategy specifically on commercial and industrial printing, and printing on more than paper. We have to do a better job to articulate our IT network and support capabilities too.”

Ricoh is also developing augmented reality to streamline workflows, and is now said to have a unified front with its customers. Future copier/MFP technology that Ricoh will introduce includes:

  • New 10.1″ native Android-based Smart Operation Panel with new user interface for improved operability
  • New internal multi-fold unit for in-house production of flyers and marketing materials
  • Improved SPDF for faster document scanning at up to 240 image per minute in duplex mode
  • New Ricoh Always Current Technology, which provides new features throughout the lifetime of the product
  • Ricoh Smart Integration (RSI) for creating custom workflows via the cloud
  • Ricoh’s security offerings that include the Trusted Platform Module that validates the MFP’s controller core programs to help prevent malware and viruses from infecting the MFP or printer
  • Will also feature all of Ricoh’s Smart Support offerings, including: Remote Services Support, automatic firmware updates, automatic device alerts, and enhanced fleet-management tools

Select growth areas for Ricoh in the next several years include electrode printing, additive manufacturing, bio-printing, film printing, as well as printing books and sales materials:


Ricoh will also be focusing on creating recurring revenue models and growing its services business. It sees the office of the future as revolving around subscriptions for everything from software to printers and MFPs. The smart office will employ intelligent whiteboards, AI, and robotics process automation. Ricoh will also be expanding into unified communications services.

Additive 3D-Printing Manufacturing

Tokunaga said manufacturing is a key area and Ricoh has a plan to invest in 3D printing, with mergers and acquisitions likely.

Ricoh began selling Stratasys 3D printer in New Zealand in 2017 (see here), and Envision TEC 3D printers in 2017 (see here). It launched its own Ricoh-brand 3D printer, the 25500P (pictured below)  in 2015.  The AMS5500P is an additive-manufacturing (AM) printer – a high-end polymer sintering production 3D printer – that’s designed for rapid prototyping. Ricoh says its 3D printer offers “unique flexibility” with its ability use a range of innovative SLS materials, including high-quality polypropylene (PP) and PA6GB.

Applied Printing at Ricoh.

May 10, 2016 update – Ricoh AM S5500P 3D Printer

More Resources

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