Dell Revamps Printer Strategy

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As was rumored last week, Dell is exiting the printer business. It will no longer sell Dell-branded printers, but will sell other-brand printers,

According to an email message received by Wirth Consulting from Dell today: “The printing industry has been through a continued decline and we see a consolidation of key players. We have made the decision to transition our customers from Dell-branded laser printers and accessories to a partner-led imaging portfolio. With this diverse new partner-led portfolio of imaging products, we feel we will be able to meet our customers’ imaging needs better.”

Dell will begin this transition in May and will complete the transition by the end of July 2018. The company says it will continue to serve customers who own Dell-branded printers with the latest printing solutions, including firmware updates and Dell-branded consumables, and provide customer support for Dell laser printers under warranty.

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