Tokunaga Appointed New President and CEO of Ricoh Americas

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Joji Tokunaga, President and Chief Executive Officer of Ricoh in the Americas

30+ year Ricoh leader, Joji Tokunaga, takes the helm of Ricoh in the Americas.

In the wake of an expected loss for its fiscal year, Ricoh Company of Tokyo, Japan, continues to re-shuffle its management team, with Ricoh USA, Inc. today announcing that Joji Tokunaga has been appointed president and chief executive officer of Ricoh for its Americas’ region.

Last year, in February, Ricoh had announced that it was eliminating the position of a chairman and CEO for Ricoh Americas, which resulted in the departure of Ricoh Americas Chairman and CEO Martin Brodigan (see story here).

In January 2017, Ricoh also appointed a new CEO and president for Ricoh Company of Japan, Yoshinori Yamashita (see story here).

Tokunaga is said to bring 33 years of sales, marketing, and management experience to the position, and will spearhead the North America team’s “efforts to bring the global RICOH Ignite growth strategy to its valued customers and Ricoh Family Group (RFG) dealer partners.”

Glenn Laverty remains senior vice president of Ricoh Americas Marketing and president and CEO of Ricoh Canada, and will reports to Tokunaga.

Most recently, Tokunaga served as executive vice president and general manager of Shared Services within Ricoh Americas, a position in which he oversaw the organization’s human resources, finance, legal, supply chain, customer administration, IT, process improvement, marketing, and strategic-planning functions that provide support to Ricoh’s main business units in the Americas. Prior to this, as executive vice president and deputy general manager of Shared Services, Tokunaga focused on optimizing marketing, IT, and operations to align with Ricoh’s services-led transformation. Tokunaga graduated from the University of Delaware.

Tokunaga commented: “Ricoh’s global transformation is not only on the path to success, but it’s one that has encouraged us to take a look back at our history of innovation. Throughout our more than 80 years, we have brought industry firsts to market that still today remain key business tools to help people share information and ultimately work smarter. Our commitment to this innovation stems from our collective passion – our passion to understand, to continually serve and to grow our customers and our dealer partners. I’m looking forward to leading our Americas team further down our transformation path and helping these valued organizations reach their goals.”

Ricoh noted that its customer loyalty index (CLI), a standardized tool that tracks customer loyalty over a period of time, indicated that its customer loyalty has increased approximately four percent in the last 12 months. Its survey data also indicated that RFG dealer partner operations’ satisfaction has increased by 28 percentage points in two years.

Ricoh says it’s committed to “empowering digital workplaces using innovative technologies to enable people to work smarter.” As recently outlined in the company’s global growth strategy, Ricoh is committed to its core offerings (office printing and related services), commercial and industrial printing, and visual communications and collaborative technologies and services.

The company also says that it’s investing in mergers and acquisitions and research and development, and identifying new ways to bring business value through these technologies and services. Click for more information about Ricoh.

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