OKI Data Americas Selects SYNNEX as Primary Distributor of Office-Printing Products and Solutions

OKI Data Americas – now headquartered in Irving, Texas – announced on March 15th that it has named SYNNEX Corporation, a business-process services company, as the primary distributor for its entire business and office-printing line of hardware and consumables in the United States.

The firm says that  consolidation of OKI’s distribution channel with SYNNEX will provide its resellers access to OKI’s printing solutions at competitive price points, as well as access to exclusive SYNNEX programs

It also says that this new collaboration with SYNNEX will simplify the purchasing path for existing resellers of OKI’s business and office products, consolidating all hardware and consumables transactions through SYNNEX. The move is said to build on OKI’s existing relationship with SYNNEX and is said to allow the distributor to offer a more robust portfolio of OKI products, supplying resellers with OKI’s latest printing solutions at competitive price points and access “to more targeted and advantageous promotional programs.”

Mark Hansinger, general manager of OKI Data Americas’ Office Business Unit, noted that: “SYNNEX has been a top distributor for OKI for many years and already serves the vast majority of our reseller base. As one of the top printer distributors in the U.S., SYNNEX has the experience, resources, capabilities and coverage to make them a clear choice when it comes to establishing a primary distributorship.”

By expanding their agreement, OKI says that it and SYNNEX will be able to effectively and efficiently target resellers and end-users in specific vertical markets with various printing needs. Combining OKI’s product line with SYNNEX’s strength and position in these markets – such as state and local government and education – will enable the two companies to more effectively bring industry-leading printing solutions to a wider audience.

Gary Palenbaum, senior vice president of Product Management at SYNNEX Corporation, commented: “We are pleased to deepen our relationship with OKI to offer our reseller partners even more of the industry’s leading print products and services as well as access to exclusive programs that drive business growth. In addition to bringing our partners more value, the enhanced agreement with OKI further positions SYNNEX as a leader in print distribution in the IT channel.”

The change in distribution will not affect the BTA channel, or OKI’s wide-format, light-production, and textile-transfer printer product lines. OKI says that it and SYNNEX are working closely to ensure a seamless and transparent transition for resellers.

For more information about OKI through SYNNEX Corporation, email RonishaT@synnex.com

SYNNEX Corporation is a Fortune 500 corporation and a business-process services company that provides a comprehensive range of distribution, logistics, and integration services for the technology industry, as well as outsourced services focused on customer engagement to a broad range of enterprises.

It distributes a broad range of information technology systems and products and also provides systems design and integration solutions. Concentrix, a wholly owned subsidiary of SYNNEX Corporation, offers a portfolio of end-to-end business services around customer engagement, process optimization, technology innovation, front- and back-office automation, and business transformation to clients in 10 industry vertical markets. Founded in 1980, SYNNEX Corporation operates in numerous countries throughout North and South America, Asia-Pacific, and Europe. More information about SYNNEX may be found online at www.synnex.com.

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