Canon to Market Messagepoint Customer-Communications Platform

Toronto-based Messagepoint Inc., which develops software and services for the Customer Communications Management (CCM) market, reported today that it’s entered into a reseller agreement with Canon Solutions America Inc., a provider of enterprise, production, and large-format printing solutions. Under the agreement, Canon Solutions America, a wholly owned subsidiary of Canon U.S.A., will offer Messagepoint Inc.’s hybrid-cloud software customer-communications platform, Messagepoint, within its existing CCM market.

Working with Messagepoint, enterprises in the insurance, financial-services, and healthcare industries and third-party service providers will be able to leverage Canon Solutions America’s  printing and document-management solutions, including its production-printing inkjet technologies, to help drive more personalized, relevant content to customers through a variety of channels.

“We are committed to developing industry-leading solutions that help foster the success of our customers and our customers’ clients, and this relationship is proof of just that,” said Ed Jansen, vice president of Professional Services, Production Print Solutions at Canon Solutions America. “Collaborating with Messagepoint allows us to expand our offering of value-added services to our customers to help them better manage their customer communications and provide their clients a fully functional user experience.”

Messagepoint is said to meet the increasing need for enterprises to deploy an easy-to-implement platform that provides solutions for common issues that organizations face when managing different types of customer communications. With Messagepoint, business users can control the entire lifecycle of their content, rules and workflow without depending on IT.

“With solid industry experience and an unwavering commitment to helping its customers improve their workflow efficiencies, Canon Solutions America provides the perfect fit for integrating Messagepoint with its own value-added services,” said Steve Biancaniello, CEO of Messagepoint Inc. “We are excited to align ourselves with companies like Canon Solutions America that share our vision to deliver superior solutions for managing critical customer communications across the enterprise.”

For more information about Messagepoint’s solutions, visit the company here.

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