OKI Data Americas Names Johnson Plastic Plus Primary Reseller for its Textile-Transfer Printers

OKI Pro6410 NeonColor textile-transfer printer.

OKI Data Americas – now located at its new headquarters in Irving, Texas – reports that it’s named Johnson Plastics Plus, a supplier to the engraving and sign-making industry, as its primary reseller for the North American print-for-pay franchise market.

The partnership makes Johnson Plastics Plus OKI’s primary reseller for OKI’s entire portfolio of textile-transfer printers, and incorporates OKI’s technology into Johnson Plastics Plus’ full line of heat-transfer products. OKI says that it and Johnson Plastics Plus will provide the thousands of print-for-pay franchises in the United States and Canada the technology, service, support, and training needed for success in all aspects of the heat-transfer printer business, ensuring greater consistency in output and performance.

Rich Egert, general manager of Strategic New Business Unit at OKI Data Americas, commented: “As printing businesses across the country combat online competition and find ways to build new revenue streams with new or existing customers, there is a tremendous amount of growth potential in the heat transfer segment for textile decorating. While this space is highly lucrative and represents a relatively small investment in terms of money, time, and space, we recognize that there can be a learning curve to mastering unfamiliar operations or new lines of printing solutions. As such, we are extremely pleased to partner with Johnson Plastics Plus – a company with a renowned legacy, significant international footprint, strong leadership team, on-the-ground customer support and deep industry expertise – in providing customers the technical training needed to succeed in the heat-transfer business.”

Johnson Plastics Plus will be the preferred seller of OKI’s textile-transfer printers for the print-for-pay market, including the preferred seller of the OKI C711WT digital printer, which prints color-plus-white on transfer media; the OKI C831TS, a compact printer designed specifically for t-shirt and apparel decorators that produces affordable, high-quality graphics and text for transfer sheets for a variety of fabric substrates; the OKI Pro6410 NeonColor printer, which enables users to print bright, fluorescent colors on dark and light transfer media; and the OKI Pro8432WT HD color heat transfer printer with solid opacity white toner and CMY color for apparel, hard goods, and other materials.

Johnson Plastic Plus will provide customers with necessary product training and full technical and local support.

Mike Johnson, president of Johnson Plastics Plus, commented: “OKI has been the clear technology pioneer in the heat -transfer business, helping shape the market into the dynamic space that it is today. Throughout our conversations over the past six months, it became clear that OKI’s products and capabilities are the leaders in the transfer market. By pairing OKI’s deep printing technology advantages with our expertise in customer service and existing heat transfer product and services portfolio, we will be able to serve the print-for-pay market with unprecedented consistency in service and pricing, from the smallest family-owned shops to the large corporate headquarters.”

Johnson Plastics Plus introduced OKI’s line of textile transfer products into its lineup last month at the SGIA Expo held in New Orleans. For more information on OKI’s textile-transfer printers, visit OKI here.

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