PrintReleaf and EFI Partner in Reforestation Program
PrintReleaf and Electronics For Imaging (EFI) have partnered to provide the PrintReleaf reforestation service directly to commercial-printing businesses. PrintReleaf guarantees, through its software and certified ecosystem, to plant a number of trees corresponding to the paper used in a printing project. Through the collaboration, the companies say they’ll enable commercial printers to offer their print customers the PrintReleaf reforestation service on any print job using paper. PrintReleaf will demonstrate the software at the PRINT 17 trade show being held in Chicago from September 10-14.
PrintReleaf CEO and Founder Jordan Darragh commented: “Adopted by managed print services beginning in 2014, PrintReleaf has become a popular and effective approach for those focused on ecological responsibility. PrintReleaf automatically measures paper consumption and plants a number of trees equivalent to paper used in the customers’ desktop printer and copier fleets. Our collaboration with EFI, together with the popularity and market presence of EFI software, means that commercial printers around the world can offer their print customers an equivalent service, thus bringing verified reforestation to many more print customers.”
PrintReleaf’s current global reforestation projects are located in the United States, Brazil, Dominican Republic, India, Ireland, Madagascar, and Mexico.
Although not integrated today, EFI is looking to work with PrintReleaf to determine the best options for future integration to one or more of their Productivity Software Suites.
Jeffrey White, general manager, Small and Medium Business Segment, EFI Productivity Software, commented: “EFI is pleased to collaborate with PrintReleaf on ecologically responsible efforts that help sustain the environment. We will continue to look for ways to help print companies achieve that in a relatively affordable manner. Over time, we look forward to opportunity to use PrintReleaf as part of EFI’s market leading business and production workflows.”
PrintReleaf creates a global sustainability standard by certifiably guaranteeing to “releaf” the paper consumption of PrintReleaf customers. PrintReleaf says it’s the only technology platform that measures a customer’s paper usage and directly offsets it with reforestation projects. The patented PrintReleaf technology tracks paper consumption, but also monitors PrintReleaf reforestation partners to ensure fulfillment. For more information, visit PrintReleaf here.