HP to Install Additional HP Indigo Digital Presses for Shutterfly

HP Inc. reports that its negotiated a five-year contract with Shutterfly, an online retailer and manufacturer of high-quality personalized photo products and services,  under which Shutterfly will install and additional HP Indigo 12000 Digital Presses . The announcement comes just a year after Shutterfly acquired a first phase of HP Indigo 12000 Digital Presses, making the combined order the largest deal by far for HP Indigo.

Shutterfly will use its new fleet of HP digital presses to produce personalized photo products and gifts including photo books, calendars, custom stationery, cards, and keepsakes. The 29-inch format HP Indigo 12000 Digital Press is said to enable production of these products through offset matching digital color with true photo quality, high productivity, and wide versatility on an unmatched range of media including synthetic, metalized ,and canvas applications. The new HP Indigo presses will be installed in time to help Shutterfly manage the annual boom of photo-based gift giving for the holiday season.

HP says that its Shutterfly announcement “is another proof point of the accelerated growth of brands, from all industries, leveraging the power and unique capabilities of HP digital printing to find new ways to engage with their customers.” The firm says it’s “leading the analog-to-digital revolution with more than 500 Indigo B2 presses operating in 50 countries around the world.”

More information on HP’s Indigo digital presses is available here.

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