Xerox Adds Two New Dealers as Part of $100 Million Channel Expansion

As part of its strategy to increase its reach into the small and mid-size business (SMB) indirect sales channels, Xerox reports today that Memphis Communication Corporation and Standard Business Systems are the latest to join its channel partners program.

The agreements highlight Xerox’s efforts to gain a larger share of copier/MFP SMB market the by increasing its multi-brand dealer base in the United States by more than 30 percent in 2017.

“Adding leading multi-brand office equipment dealers and other types of channel partners is core to our strategy to increase our share of the lucrative and growing SMB market—as 75 percent of office-technology sales are made through indirect channels,” commented Darren Cassidy, president of Xerox’s U.S. Channels Unit, North America Operations.

Xerox says the newly signed multi-brand dealers were drawn to Xerox because of Xerox’s custom-apps opportunities and its extended sales support:

  • Memphis-based IT services provider Memphis Communication Corporation (MCC) will take advantage of Xerox’s app-friendly ConnectKey platform using the Xerox App Gallery to build customized applications. “We’re looking forward to the ability to build custom apps that address workflow issues in healthcare and finance as well as those focused on the distribution industry in Tennessee, Arkansas and Mississippi,” said Shane Berry, MCC co-chairman.
  • Little Rock-based print dealer Standard Business Systems (SBS) was attracted to the breadth of Xerox’s offerings and the strength of its brand, as well as the post-sales service and support that comes with being a Xerox reseller. “We now have a hand in every aspect of the customer experience,” said Tony Macia, vice president of sales for SBS. “With Xerox’s support, our customers are being 100 percent taken care of by SBS.”

The dealers are joining Xerox on the heels of Xerox’s biggest product launch in its history that featured the introduction of 29 printers and copier/MFPs, which make-up Xerox’s AltaLink and Xerox VersaLink product lines.

The 12 entry (A4) and 17 workgroup (A3) devices, both color and monochrome, and with speeds up to 90 ppm, are all equipped with Xerox’s ConnectKey platform for incorporating software and solutions. The AltaLink series includes 10 MFPs designed for larger workgroups and higher print volume needs, while the VersaLink devices are designed for small workgroups and distributed teams, and include 19 MFPs and printers.

Those interested in the Xerox channel partners program can visit Xerox here.

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