Ricoh Transfers Nearly 900 Small and Mid-Size Direct Accounts to Local Dealer

Standley Systems (from left) Blake Elliott, vice-president of finance, Tim Elliott, chief executive officer, and Greg Elliott, chief financial officer.

On May 2nd, The Express Star reports that Ricoh dealer Standley Systems, with locations throughout Oklahoma, has purchased nearly 900 Ricoh small- and mid-size size business accounts in Oklahoma. According to Standley, which sells Ricoh, Kyocera, and HP printers and copier/MFPs, after 41 years of partnership with Standley, Ricoh has transitioned the accounts from its Oklahoma branches to Standley Systems, which covers all 77 Oklahoma counties.

Last month, Ricoh USA announced new organizational changes, including an announcement that appeared to indicate that Ricoh USA will be transferring many of its direct-sales customers to Ricoh dealers: “As we further utilize our RFG (Ricoh Family Group) dealer network and transfer SMB customers to dealers in specific markets, every RFG dealer in every market will become Ricoh’s mid-market player for generating new business. That is a significant growth opportunity for all RFG dealers.”

The Standley transition is said to “greatly increase” Standley Systems’ commercial business, and “clients will receive faster, more reliable service across the state.”

Former Ricoh clients will have direct access to Standley Systems’ solutions experts for document management and information technology, as well as business-transformation services and software integration.

“This acquisition will allow us to expand our teams to better cover the metropolitan and rural parts of our state,” Standley Systems CEO Tim Elliott said. “Our service technicians can reach any community in less than four hours, and we provide 24/7 support to make sure all our customers, old and new, stay up and running at all times. We have always been a trusted, local advisor for Oklahoma companies, and we look forward to showing our new clients the dedication and expertise other businesses have enjoyed for more than 80 years.”

Most of the new accounts are said to be in the Oklahoma City and Tulsa areas.

More Resources

April 2017: Big Changes Afoot at Ricoh, Calls for Shifting Direct-Sale Customers to Dealers

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