This Week in Imaging: Samsung’s A4 Lineup – How will HP Handle It?; HP Financial Results; More


Photo credit: Kathy Wirth

The new Samsung Smart MultiXpress M5360RX A4 black-and-white copier/MFP that was launched this week is intriguing for a number of reasons. It’s a smart-looking unit, it’s designed for small and mid-size businesses, and is said to feature “customization, professional-quality prints, and cost-efficiency.”

Samsung’s Printing Solution Group (now spun off into a subsidiary called S-Printing Solution) is of course set to be purchased by HP Inc. next year, and HP Inc. already has scores of similar products that are either toner- or inkjet-based. It’s unknown whether current Samsung dealers will have access to the HP product line, whether or not they care, but they will likely continue to sell the toner-based Samsung line. However, most Samsung dealers are multi-line dealers and it’s well-known that the dealer channel is loath to sell either A4 or low-cost monochrome products, as they are financially motivated to move premium-priced A3 color and high-speed monochrome devices that require some sort of service contract or fixed Cost per Page/Manged Print Services plan. Plus, sales of the “main” product line, whether it’s Konica Minolta, Kyocera, Sharp, Toshiba, etc., are more lucrative and easier to close because of more extensive product lines and superior “office product” brand recognition.

In summary, while the Smart MultiXpress M5360RX is a very nice product, what are the chances of it and others like it surviving in face of current market forces and turmoil, and the looming HP and dealer channel connections?

Speaking of current market forces, aside from digital-document distribution, the cost of printing has been a major factor in the flat-lining of print volumes in the office, particularly in the United States. As a result, we’re a bit bearish about this new venture from PrintWithMe. In spite of research that seems to show that many people want to print at coffeehouse and other public places, we feel that many use coffee houses as their ad-hoc offices, taking advantage of free Wi-Fi all day, while nursing a single cup of coffee. It’s hard to imagine such frugal consumers parting with 19¢ (black)/39¢ (color) per printed page when even $30 printers can deliver prints at half that cost, and an HP All-in-One with ePrint remote printing and the Instant Ink program for Cost per Page of under a nickel can be had for $70. Second, are coffee-shop owners and workers willing to devote space for the printer and supplies, give up a power outlet, provide printer Internet access, load paper, and trouble-shoot those printers?

Office-Imaging News

  • New Samsung Smart MultiXpress M5360RX A4 MFP with Faster Touch Screen, Smart UX Apps – Read more here.
  • PrintWithMe Raises Almost $1 Million to Bring Printing to Coffee Shops, Other Public Places  – Read more here.
  • New Canon ScanFront 400 is Fist EPEAT Gold-Rated Document Scanner  – Read more here.
  • Printix’s Print Management Solution for Microsoft Azure AD Now Available on Microsoft’s AppSource  – Read more here.

Market News

  • IDC: Western Europe Printer/MFP Market, Inkjet Shipments, Down  – Read more here.

Financial News

  • Small Revenue Gain for HP’s Fourth Quarter – Read more here.
  • Nuance Reports Record New Bookings, But Records Loss for Fiscal Year 2016  – Read more here.


  • Impact Networking Acquires Illinois Paper & Copier Company – Read more here.

Other News

  • Staples’ New Owner Hilco to Shutter Staples’ Stores in U.K.  – Read more here.

Become a Sponsor and Get the Word Out

Want to get the word out about your product or solution? This Web site receives over 13,000 hits per day from readers throughout the world – with over 3.2 million hits since the beginning of the year. Contact Kathy Wirth to learn about our affordable advertising rates and how you can reach our readers through either this newsletter or at our Web site,

November 2016

 Visit for verification.

The Third Dimension

Divergent 3D Unveils 3D Printed Motorcycle: The Dagger

GeorgiaTECH Put a Cat Amongst the Pigeons with 3D-Printing Soft Robotics Research

Microsoft Paint 3D Available for Preview

GE’s Jet Engine Sets New 3D-Printing Record

%d bloggers like this: