Xerox Rolls Out New Conduent Brand Logo as it Prepares for Split into Two Companies

Xerox today announced the latest milestone in its plan to separate into two independent, publicly traded companies with the unveiling of the global brand identity of Conduent Incorporated. company. The firm plans to split into two companies by the end of this year. One company will retain the Xerox name, and will be devoted to printers, copier/MFPs, and their related supplies and solutions, as well as document-outsourcing, while the other, Conduent, will be devoted to business-processing outsourcing  (BPO). Conduent’s new logo is shown above.

“Our brand identity signifies core ideas behind our company and the value we create for our clients,” said Ashok Vemuri, CEO of Conduent following the company’s separation. “Both enterprises and governments are seeking ways to improve and modernize the way they interact with their constituents and clients. We are forming a company built around an unwavering focus on our client’s needs, delivery excellence and a set of core values – all in service of creating more consistent experiences and returns for our stakeholders.”

The name Conduent is inspired by the company’s expertise in managing transactional relationships between their clients and their constituents in areas like customer care, transportation solutions, healthcare, and digital payments. Like the name itself, the brand identity reflects the way Conduent will work as an extension of its clients, helping them drive loyalty, retention and customer satisfaction.

More Resources

%d bloggers like this: