Epson Says it’s Sold 15 Million High-Capacity Ink-Tank Printers Since 2010

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Seiko Epson of Tokyo, Japan, reports that its high-capacity ink-tank inkjet printers have achieved cumulative global sales of 15 million units.

Epson first launched its high-capacity ink-tank inkjet printers in October 2010 in Indonesia. Since then, it says its high-capacity ink tank printers have continued to be introduced into 150 new countries and regions.

The firm says sales in emerging markets have accounted for approximately 10 percent of total sales of printers (laser and inkjet printers), which equates to approximately 45 million units for Epson’s fiscal-year 2015. Epson predicts strong continued sales growth with global annual sales projected to account for nearly 40 percent of the total sales of Epson inkjet printers, compared to 30 percent and 35 percent in the preceding years (for the fiscal years of 2016, 2014, and 2015, respectively).

High-Capacity Ink Tank Printer Unit Sales

Epson believes the success of its high-capacity ink-tank inkjet printers is due to a number of factors. The high-capacity ink tanks are purpose-built and fully integrated, which means that they provide a “mess-free and reliable solution.” It says there’s also the convenience aspect, as the user can fill the high-capacity ink tanks and print thousands of pages without interruption (instead of repeatedly replenishing their printer with ink cartridges). Another important factor, Epson says, is cost-effectiveness; they can offer an ultra-low-cost per print, as the high-capacity ink tank printers come bundled with high-yield ink bottles.

Koichi Kubota, director, managing executive officer, and chief operating officer for Epson’s Printer Operations Division, says: “With 15 million units sold, we’re proud to say that this new concept has proven a success. At Epson, we’ve always valued the importance of offering customers a wide range of choice so that they can find a product that suits their individual needs. We identified a unique market opportunity; customers looking for a purpose-built, reliable, cost-effective and high-volume printing solution. Our innovative high-capacity ink tank printers provide the answer, and the figures testify to that.”

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