Xerox Reports Strong Production-Inkjet Printer Sales at drupa Tradeshow

Xerox brand history

Xerox reports that it recorded strong sales across its production-printing product line at the drupa 2016 commercial- and production-printing tradeshow, including sales for its new continuous-feed Xerox Trivor  2400 Inkjet Press and cut-sheet Xerox Brenva HD Production Inkjet Press.

Both platforms were introduced at the massive printing industry event that was held in Düsseldorf, Germany, May 31 to June 10, attracting more than 260,000 visitors. The Xerox exhibit themed, “Let the Work Flow,” featured 160 printing applications, including personalized-packaging and customized-catalog production.

“Our aim was to disrupt inkjet and we saw the results firsthand in the initial customer reactions to the Brenva HD and Trivor 2400 at drupa,” commented  Robert Stabler, senior vice president and general manager of Xerox’s Global Graphic Communications Business Group. “We fully expect many more print-service providers to quickly follow the early adopters of DocOne, Hume Media Inc. and others. At drupa, we generated thousands of leads across our production portfolio.”

According to Xerox, the Trivor 2400 allows print shops to move into printing catalogs, magazines, and color books.

Sales highlights include:

  • DocOne of France purchased two Xerox Trivor 2400 Inkjet Presses and one Xerox Rialto 900 Inkjet Press and plans to use them to aggregate up to 250 million mail pieces, for nearly one billion digitally printed pages a year
  • First Move Direct Marketing purchased the first Trivor 2400 in the United Kingdom.
  • Galahad Management Services purchased the first Trivor 2400 in The Netherlands
  • INFOX GmbH & Co. of Germany purchased a Trivor 2400 to capture a new market opportunity in newspapers.
  • A print provider in France purchased a Trivor 2400 to grow its transaction- and direct-mail printing business.

Xerox says its Brenva HD “opens up new possibilities for inkjet entry” into the transactional, direct mail and book printing markets by combining the cost effectiveness of inkjet with the flexibilities of a cut-sheet platform. Sales highlights include:

  • Hume Media Inc., one of Canada’s largest full-service digital and print media companies, purchased the first Brenva HD.
  • A print provider in Germany has also signed an order for a Brenva HD.
  • Multiple orders are pending in other regions, including in Latin America and the Middle East.
  • A print provider in Germany and Graphicscalve in Italy both purchased Xerox Impika Evolution continuous-feed inkjet presses.
  • The U.K.’s DCL Print purchased its second Xerox Rialto  900 Inkjet Press, and bought the prototype of Xerox’s new Direct to Object Inkjet Printer off the show floor at drupa
  • Xerox iGen 5 presses were sold to multiple print providers in Germany, the United Kingdom,  Italy, Finland, Switzerland, United Arab Emirates, Nicaragua, Turkey, and South Africa, with multiple orders pending in other geographies
  • Xerox sold more than 100 Versant digital presses.

At drupa, Xerox also announced a partnership with KBA-Sheetfed Solutions on a B1 digital inkjet folding carton press, the KBA VariJET 106 Powered by Xerox. At drupa, Xerox also announced

  • Xerox High Fusion Ink – new ink that enables inkjet printing on traditional offset coated stocks eliminating the need for pre- or post-paper treatment
  • Xerox Direct to Object Inkjet Printer – inkjet printing on 3D objects as small as bottle caps and as large as football helmets and shoes

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