Shutterfly Leasing 25 HP Indigo 12000 Digital Presses

HP Indigo 12000 Digital Press

HP Inc. reports that it’s closed its largest Indigo agreement ever, with Shutterfly, a  manufacturer and digital retailer of personalized photo products and services, leasing 25 new HP Indigo 12000 Digital Presses, marking the largest customer installation in HP Indigo history.

HP and Shutterfly disclosed the agreement during the drupa 2016 tradeshow being held in Düsseldorf, Germany, where the HP Indigo 12000 Digital Press is making its worldwide debut in HP Hall 17.

Shutterfly is shifting production to its new HP Indigo 12000 fleet, and installation of the new presses will take place this summer to ensure Shutterfly is prepared for the 2016  holiday-season production of photo-specialty applications, such as custom photobooks, greeting cards, and calendars.

“Shutterfly has collaborated with HP for the better part of a decade, first as an early HP Indigo adopter and having since grown our business with HP in line with their steadfast innovation in the photo-specialty market,” commented Dwayne Black, senior vice president and chief operations officer for Shutterfly. “This latest installation of an HP Indigo 12000 fleet will help Shutterfly continue to deliver innovative, personalized web-to-print product offerings to our customers.”

The holiday season is said to be Shutterfly’s most demanding production period and “most vital to the company’s success and bottom line”. To prepare for this peak in demand as well as capture new customers, the company sees it as “mission-critical” to have the right production engine in place to manage the annual increase in photo-based gift-giving around major holidays.

According to HP, its new HP Indigo 12000 Digital Press features improved color accuracy and consistency, as well as a larger print format and automation tools equipped to handle thousands of jobs per day.

Shutterfly is also adopting three Horizon SmartStackers, which provide automated cutting, trimming, collating, and stacking for faster job turnaround, reduced waste, and fewer errors.

This “smart” sheet processing system is designed to be integrated in-line or near-line with the HP Indigo 12000 Digital Press for the production of photo-specially applications the company is planning for its new fleet. The Horizon SmartStacker is demonstrated in-line with the HP Indigo 12000 Digital Press at drupa in HP’s Hall 17.

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