Xerox Launches its First Cut-Sheet Inkjet Press, the Brenva HD, Plus New Continuous-Feed Inkjet Printer Platform


At the drupa 2016 commercial- and production-printing trade show to be held May 31-June 10 in Düsseldorf, Germany, Xerox will launch its first cut-sheet inkjet color printer, the Brenva HD Production Inkjet Press, as well as the continuous-feed Trivor 2400 Inkjet Press with the Xerox IJ Print Server powered by Fiery, also a color inkjet production printer.

The firm notes that, according to market-research firm InfoTrends, color inkjet production printing will account for 57 percent of the total production digital color page volume by 2019.

Xerox says the presses are the first in a new series of inkjet systems that it’ll be offering, and are designed for high-value applications such as printing direct mail, transactional, books and catalogs.

“We are focused on expanding our inkjet portfolio with more choices and greater capabilities for print providers to grow their businesses,” commented Robert Stabler, senior vice president and general manager of Xerox’s Global Graphic Communications Business Group. “With the addition of Brenva HD and Trivor 2400, we’re making inkjet more accessible and affordable to a larger number of print providers.”

New Space in Cut-Sheet Inkjet Printed Market

Xerox is targeting the space – called the “Zone of Disruption” by InfoTrends – that’s located in between high-end toner and low-end inkjet presses with the Brenva HD. It says the new press combines the cost-effectiveness of inkjet with the flexibilities of cut-sheet printing to address the needs of print providers in the light direct mail, transactional, and book printing markets. Incorporating many of the paper-path components of the Xerox iGen, Brenva HD is said to provide these automation and reliability features to maximize productivity, including:

  • An inline spectrophotometer to assist with calibration and profiling.
  • Object-oriented color management to distinguish text, graphics, and images, and optimize the image quality of each accordingly.
  • K (black)-only mode so it will run as a cost-effective black-and-white printer (i.e., in K-only mode, the printer will not combine color inks to create black output).

Trivor 2400 Inkjet Press

Xerox says its new Trivor 2400 continuous-feed color inkjet printer provides printers with a platform “built to grow” as business demands increase with the same machine scaling-up for faster print speed, great page volume, and more solutions. It provides faster print speed (551 feet/168 meters per minute in color; 656 feet/200 meters per minute in monochrome) in a small footprint. According to the firm, the press will enable print shops to move into printing catalogs, magazines, and color books.

A new print server developed in partnership with Electronics for Imaging (EFI), the Xerox IJ Print Server powered by Fiery, is said to handle multiple data streams for various applications. The IJ Print Server also is said to simplify integration, provide color management, and integration with customers’ workflows.

The Xerox Brenva HD Production Inkjet Press will be available in Europe in May 2016 and in North America in September 2016. Shipments will begin in June 2016. List price starts at $649,000.

To access a video replay of the news conference unveiling the technology, visit Xerox here.

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