3D Systems Exits Consumer 3D-Printer Market; Expands Metal 3D-Printer Lineup
On December 28th, 3D-printer maker 3D Systems reported that it will discontinue production of its entry-level consumer $999 3D printer, the Cube, and instead focus on professional and industrial 3D-printing applications.
3D Systems will, however, continue to provide customer support and materials at its new e-commerce Web site, www.3dsystems.com. 3D Systems will continue to market its CubePro 3D printer, which is designed for desktop engineering, educational, and professional applications..
The firm will continue to sell its existing inventory of Cube printers. Ongoing support and sale of materials for Cube customers will be provided through the new e-commerce platform on the company’s primary corporate domain, 3dsystems.com. The consumer platform Cubify.com will be closed on January 31, 2016, and the company’s line of retail products, including phone cases and jewelry, which were previously available at Cubify.com, will be discontinued.
3D Systems’ management has recommended a greater focus on manufacturing applications and delivering new and enhanced manufacturing systems. As part of this shift away from consumer products, management expects revenue to be affected by less than 2 percent and profitability to improve. 3D systems also expects to record a charge in the fourth quarter in the range of approximately $19 million to $25 million related primarily to inventory write-downs and related purchase commitments.
3D Systems Interim-Chief Executive Officer and Chief Legal Officer Andy Johnson, commented: “In connection with our ongoing review of our business and industry, we believe that the most meaningful opportunities today are in professional and industrial settings, from the product design shop to the operating room to the factory floor. We are focusing our efforts on enabling professionals and companies to improve their designs, transform their workflows, bring innovative products to market and drive new business models.”
New ProX DMP 320
While 3D Systems was exiting the consumer 3D-printer market, yesterday it also announced the availability of its ProX DMP 320, the latest addition to its line of direct-metal 3D printers for manufacturing. 3D Systems says the ProX DMP 320 is designed for high-precision, high-throughput direct metal printing, and optimized for critical applications requiring complex, chemically pure titanium, stainless steel or nickel super-alloy parts.
The ProX DMP 320’s build volume is 275mm x 275mm x 420mm, and it’s designed forindustrial applications, including those in aerospace, automotive, and healthcare. It comes in two configurations, one optimized for titanium, and one optimized for stainless steel and nickel super alloy.
For more information, visit 3D Systems here.