Xerox Expands Supplies Rewards Program to Include Non-Xerox Printers, Copier/MFPs
In a move sure to warm the hearts of its competitors, Xerox has expanded its Genuine Xerox Rewards (GXR) program to include Xerox-brand supplies for non-Xerox-brand printers and copier/MFPs.
With the Genuine Xerox Rewards program, Xerox awards customers points for the toner and solid ink they purchase for their Xerox equipment. Customers can then redeem these points in exchange for business or personal merchandise and vouchers for things such as music, movies, books, travel, electronics, sporting goods, and more.
Xerox says its toner cartridges and supplies for competitors’ laser printers are backed by a 100-percent lifetime warranty and priced 25-35 percent below the cost of OEM-original toner cartridges and supplies.
Since the introduction of Xerox’s Genuine Xerox Rewards program in April 2013, Xerox says thousands of customers have taken advantage of the program. The program is currently operating in 10 countries, and Xerox expects to expand to about 15 countries by the end of 2016.
Customers accumulate points no matter how supplies are purchased, including from Xerox partners, resellers, retail stores, or eCommerce Web sites. There are multiple redemption options, and customers may also donate their points to a charitable organization.
In the United States, Xerox sells supplies for Hewlett-Packark and Brother laser printers (see here). In Europe, the range additionally includes Canon, Epson, IBM, and others brands depending on the participating region.
For more information about Xerox supplies for non-Xerox printers and GXR, visit Xerox here.