HP Rolls Out New Partner Programs For Hewlett Packard Enterprise and HP Inc.
Yesterday, Hewlett-Packard unveiled details of Partner First and Partner Ready, its new partner programs for HP Inc. and Hewlett-Packard Enterprise (HPE) respectively – both of which will officially become two separate companies on November 1, 2015. HP says both Partner First and Partner Ready will build upon HP’s PartnerOne program to help partners of both new organizations capture opportunities through customer-oriented, solutions-led sales.
HP Inc.’s Partner First
The HP Inc. Partner First program is dedicated to driving partner growth and profitability.
“With more than 80 percent of our revenue coming through the channel, partners are critical to our success,” commented Dion Weisler, future president and CEO for HP Inc. “Separation is a catalyst. As we create a new HP, we have a focused strategy that will enable our partners to provide innovative products and solutions that amaze customers. Together, we will capitalize on new growth opportunities and quickly adapt to market and customer dynamics.”
Under Partner First, HP Inc. will offer services and sales support, and HP Inc. is introducing new Partner First Services that it says will enable partners to maximize business opportunities. HP Inc. is also expanding the HP Partner First program tracks, and introducing a new Integration Track.
HP also says that under Partner First, it’ll make it easier for partners to do business by introducing streamlined programs, tools, and processes that deliver innovation and consistency across all markets and geographies. HP Inc. is launching HP Sales Central, which provides one place for partner sales representatives to access everything they need “to make and close a sale.” Additionally, HP Inc. will be deploying “best-in-class technology, tools and processes to provide partners with greater visibility into their performance.”
HP Inc. will also provide new marketing tools that help partners accelerate and simplify their marketing-campaign creation.
HP Inc. Partner First program updates will be rolled out worldwide beginning November 1, 2015, and continuing throughout 2016.
HP Enterprise’s Partner Ready Program
HP says its HP Enterprise Partner Ready program will enable partners to deliver solutions that help customers evolve to the “New Style of Business.” This evolution is based on four core transformation areas, all powered by HP Enterprise solutions and expertise: transform to a hybrid infrastructure, protect the digital enterprise, empower data-driven organizations, and enable workplace productivity.
“Enterprises are focused more than ever on business outcomes in today’s increasingly competitive business climate” said Meg Whitman, who will become president and CEO of Hewlett Packard Enterprise. “As we look toward day one of Hewlett-Packard Enterprise, we remain committed to the channel and helping partners accelerate growth through delivering comprehensive technology solutions to meet today’s customer demand. We are thrilled to start this new chapter together.”
Announced in March 2015, the Partner Ready program retains the core membership models and financial and non-financial benefits of HP’s PartnerOne program, while adding further enhancements to help partners via improved partner profitability, and increased demand generation.
HP Enterprise will launch a new partner locator, roll out the previously announced Planned Marketing Development Funds (MDF) program, and add new cloud-based services to the Helion Partner Marketplace (United States only).
Partner Ready will continue to provide predictable compensation from $1 with no gates or caps, and offer additional incentives to solution providers who deliver Hybrid IT and Aruba wireless networking solutions. HP Enterprise will also offer a new Partner Ready International Program, providing streamlined export authorization, global pricing, and simplified program requirements to partners serving multi-national customers.
HP Enterprise has also introduced both a single new sales certification aimed at helping partner sales teams identify new opportunities, and new knowledge credits to reward continuous learning activities. In addition, HP Enterprise will provide incremental training, enabling partner sales and pre-sales teams to accelerate their sales.
HP Financial Services
To help partners gain revenue opportunities with greater speed and ease, the HP Financial Services (HPFS) Partner Connection Portal has expanded coverage to 18 countries worldwide, with a suite of feature enhancements. Partners can now accelerate their deal cycle with automated credit scoring within a minute. Partners can also take customization to a new level with the ability to set price and configure a unique solution (including hardware, software, and services) to meet customer needs.
The HPFS Partner Connection Portal is currently an integrated function of the HP Unison partner portal, available to both Partner Ready and Partner First partners.
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- April 2015: Next-Generation HP Enterprise LaserJet Printers; Extending Automated Toner-Supply to Other Brands
- March 2015: Re-Engineered HP Color LaserJets with JetAdvantage Cloud-Based Pull Print, Private Print, Faster Print Speeds, More
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- September 2014: HP Locks Down Printers with New Security Features, Advisory Services, ArcSight Printer Integration, Cloud Pull Print, More
- June 2013: HP Revamps PartnerOne Reseller Program, Promises Greater Simplicity