Canon Launches Maxify Business-Inkjet Models in India, Aims to Reach 4 Million SOHO Customers

Maxify_MB5050_mf_PRFebruary 13, 2015 – Canon India has launched the firm’s new Maxify range of business-inkjet printers, which it says provide economical network-printing solutions for small- and home-office customers. The three new models consists of the Maxify MB5370 and MB5070 All-in-Ones,and the single-function printer, Maxify iB4070.

canonCanon first launched its Maxify series in the United States in September 2014 – see our story here and here for more details and technical specifications.

Kazutada Kobayashi, president and CEO of Canon India, says the firm is planning to reach over 4 million potential SOHO customers by the end of 2015 through a digital and outdoor marketing campaign, “easy upgrade offers,” and add-on solutions. He notes, “India is witnessing a new wave of entrepreneur culture and the requirements of SOHOs are different from large enterprises or even SMBs, and Canon has always been at the forefront in coming up with innovative products to address their needs. Maxify printers will help small set-ups streamline their printing infrastructure and increase employee productivity by leveraging the high-volume efficient color network-printing feature. We anticipate greater adoption of mobile and cloud printing among SOHOs with the launch of Maxify printers.”

Gautam Paul, assistant director and head of Canada India’s Consumer Systems Group, commented: “The number of SOHOs in tier I and tier II markets is increasing by the day. Canon wants to tap this opportunity. With our new Maxify series, we will help SOHOs across different verticals get advanced security, network- and cloud-connectivity features, and reduced print cost. They will get professional-quality documents and fast print speeds, along with the ability to extend their office beyond its physical location. With Maxify printers, SOHOs will save up to 50 percent on print cost.”

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