Samsung Set to Acquire Brazil’s Largest Printer, MFP Reseller, Simpress
February 2, 2015 – The Korean Times reports that Samsung Electronics is set to acquire Brazil’s largest printing company, Simpress, in order to strengthen its printer business in the Latin American market.
Samsung has acquired 43 percent of Simpress, and agreed to take over the remainder of the company at a later date.
Established in September 2001, Simpress is a Sao Paolo-based company that markets desktop printers,office MFPs, label printers, and large-format printers from vendors such as Epson and Samsung, as well as supplies and paper. It has about 1,700 customers, including local businesses, financial institutions, and public entities. In 2012, it had sales of 126 billion Korean won.
The Simpress acquisition will enable Samsung to distribute its printer and MFPs through the company’s nationwide customer network, and use Simpress for equipment repair and maintenance.
According to Samsung official, “We are seeking to expand our business in the Latin American region by connecting our technologies with Simpress’ distribution networks.”
The Korean Times says the acquisition comes as a part of Samsung’s expansion of B2B operations, following Samsung Vice Chairman Lee Jae-yong’s statement last year about the importance of becoming a B2B-centric company. In September 2014, Samsung also acquired PrinterOn, a Canadian firm that markets mobile cloud-printing solutions, in order to develop mobile-printing technologies.
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