Konica Minolta Acquires Milsul in Order to Enhance Production-Printing Business in Brazil
January 13, 2014 – Konica Minolta of Japan reports that it’s launching initiatives to enhance its direct-sales and customer-support network in Brazil, including its business-technologies sales subsidiary, Konica Minolta Business Solutions do Brasil (Konica Minolta BR) for the fast-growing production-printing market in Brazil. For its first step, Konica Minolta BR has acquired Rio Grande do Sul-based Milsul Comercio Importacao e Exportacao (Milsul), a major local dealer that Konica Minolta says has high market share in the two southern states of Rio Grande do Sul and Santa Caterina. Milsul functions as Konica Minolta BR’s subsidiary and will be a foothold for Konica Minolta’s further expansion in the production-printing market in Brazil.
The company says it’s been investing not only in the advanced primary production-printing markets in Japan, the United States, and Europe, but also in emerging markets such as Brazil.
While the Brazilian production-printing sector is estimated to keep growing, Konica Minolta says it’s “essential” for Konica Minolta BR to enhance its direct-sales force and support so that the company’s proposal capabilities will be upgraded and customer satisfaction increased.
The firm says that, besides Milsul’s high market share, the addition of Milsul’s outstanding sales proposal capabilities and technical expertise will enable Konica Minolta BR to capitalize on its resources in establishing direct sales and support systems of excellence and driving sales initiatives to enhance points of contact with the customers in the two southern states.