Xerox’s Impika Focusing on Product-Sales Expansion in Asia
Xerox’s Impika reports that it’s strengthening its presence in Asia by building a network of resellers to sell its production inkjet printers for the growing demand for the printing of books, direct mail, catalogs, brochures, invoices, and financial statements. According to research from trade association NPES, China will be the largest print market in the world by 2017, growing five times faster than any other region.
Impika says it and its partners are positioned to capitalize on this rapid growth and fulfill unmet market needs for customers interested in producing low- to high-volumes of black-and-white or color print jobs.
Infotech Group Limited, Syntax Technology, Loxley Public Company Limited and JCI Applications Pte Limited will immediately market, sell, and service the full portfolio of Impika’s inkjet printing solutions. Impika’s says it aqueous inkjet printing systems offer significant flexibility and scalability, meaning customers can print on a variety of paper types, at a range of speeds and using different image quality, all depending on their specific page volume and print job needs.
“The Asia Pacific print market – China, Japan and Australia specifically – is poised for massive growth in the next few years,” commented Mark Hanley, president of I.T. Strategies. “The market is maturing as the appetite for high-end applications such as books, personalized direct mail, and transpromo jobs has intersected with the advancement of inkjet technology to handle the production. Impika products hit that sweet spot of image quality, speed and substrate flexibility that print providers need to capture their piece of the opportunity.”
“Customer demand for personalized books, financial documents that weave in marketing messages and high-quality sales materials continues to increase,” says Impika COO Paul Morgavi. “The explosive growth of the Asian print market, particularly in China, has reached a high-speed inkjet tipping point. Impika is bringing market-leading products to China to give print providers new ways to meet the diverse needs of their customers – from commercial printers to new markets such as industrial printing, newspaper printing and security printing.”
Fuji Xerox will remain Xerox’s channel of distribution for all other document-imaing products in Asia.
Infotech’s three strategic business units cover offset printing, digital printing and printing supplies, and value-added services. Infotech has six offices and branches in China: Beijing, Shenzhen, Guangzhou, Nanjing, Shanghai, and Hong Kong. Impika says Infotech has deep expertise in the publishing, commercial and package printing segments.
Syntax Technology will add the Impika portfolio to its range of continuous-feed, packaging, and laminating equipment that supports a variety of on-demand and variable-data print and packaging needs.
Loxley offers a wide range of commercial services to customers in Thailand. Loxley is a leader in many areas of commerce and industry covering telecommunications, broadcasting, and general infrastructure that includes power, transport, environment and construction materials.
For nearly 20 years, JCI Applications has focused on reselling and servicing both water-based and UV-based production-printing inkjet systems to customers with direct mail, transactional printing, security printing and label-printing needs.
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