Laser and Inkjet Printer and All-in-One Sales up Three Percent in Western Europe

Western Europe MapAccording to London-based IT market-research firm CONTEXT, unit sales of printer hardware returned to positive year-over-year growth of 3 percent in Western Europe in the third-quarter 2014. These findings mark several consecutive quarters of positive growth of laser-printer sales in Western Europe.

CONTEXT says continuous positive performance of laser MFPs and increasing distribution sales of inkjet MFPs drove the growth. Printer-hardware distribution sales in
Western Europe of laser MFPs and inkjet MFPs registered year-over-year unit sales growth of growth of 9 and 7 percent respectively in the third quarter.

The laser MFP category was driven by sales of color laser MFPs and recorded year-on-year distribution sales increase of +15 percent, while the mono segment registered positive 3 percent sales growth year-over-year growth in the third quarter. Most countries in Western Europe registered positive rises in year-on-year distribution sales in the third quarter, with the exception of France, and a number of Nordic countries, where a decline was registered for the period.

The Netherlands, Switzerland, and Spain registered double-digit year-on year distribution sales growth of 25 percent, 22 percent, and 14 percent, respectively, while year-over-year unit sales in Austria and in the United Kingdom increased by 8 and 5 percent respectively.

“Looking at vendors performance, HP, Brother, and Lexmark recorded double-digit year-on-year unit sales growth across Western European distribution in Q3 2014”, commented Zivile Brazdziunaite, imaging market analyst for CONTEXT. “HP registered strong year-on-year distribution sales performance of +24 percent in the inkjet MFP category and +7 percent in the laser MFP category in Q3 2014.”

Meanwhile, Brother and Lexmark saw year-over-year unit sales increase of +28 percent and +24 percent respectively in both the laser MFP and laser SFP (single function printer) categories in distribution for the quarter. Canon, Kyocera and Ricoh registered negative overall performance in Western European distribution, due to weak sales of laser single function Printers (SFPs), however, their year-on-year unit sales of laser MFPs increased in Q3’14 by +20 percent, +51 percent and +32 percent respectively.

Country splits, quarterly third-quarter sales results

  • Netherlands: 25.0 percent
  • Switzerland: 22.5 percent
  • Spain 14.1: percent
  • Austria 8.4: percent
  • United Kingdom: 5.5 percent
  • Germany: 1.4 percent
  • Belgium: 0.8 percent
  • Sweden: 0.4 percent
  • Italy: -0.3 percent
  • France: -4.0 percent
  • Norway: -14.1 percent
  • Ireland: -16.6 percent
  • Denmark: -19.1 percent
  • Finland: -19.5 percent

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