Ricoh Opens New Customer Center for Hands-On Demos of its Production Printing
Ricoh Americas today opened its new Customer Innovation Center located in Boulder, Colorado. According to Ricoh, the facility highlights the full spectrum of Ricoh’s production-print offerings, including its cut-sheet and continuous-feed production-printing systems, wide-format printers, and software for transactional, commercial, and in-plant printers. As part of the new Customer Innovation Center, the Executive Briefing Center is available to global visitors who can experience the solutions hands-on and benefit from one-on-one consultations with print and vertical-industry experts.
Ricoh says the personnel running the center are print specialists who operate the facility it as if it were a fully operational print facility, ensuring that they can “speak to customer pain points” and offer solutions.
“One of the most consistent pieces of feedback we hear from customers is that they appreciate our ability to truly engage with them. Ricoh experts are hands-on, professional consultants who take the time to really know our customers’ unique business and challenges,” said Tim Vellek, senior vice president of marketing for Ricoh Americas. We’ve merged previously separate print centers into one location, and are leveraging the well-respected Executive Briefing Center to bring all of these resources to bear so we can most effectively show customers how we can improve their business and how to expand it so they can support new customers and find new revenue opportunities.”
Ricoh runs 170 customer showrooms and four “Technology Portals” throughout the United States. The facilities provide customers with hands-on experience with Ricoh’s portfolio. The Executive Briefing Center, also located in Boulder, complements the Customer Innovation Center by providing a forum where customers can hear directly from subject-matter experts on specific and unique ways that Ricoh’s solutions can help improve their day-to-day operations. Customers such as Diamond Marketing Solutions and Frederic Printing have worked with Ricoh in the Executive Briefing Center and have found success in the approach from the on-site experts.
To learn more about the Customer Innovation Center and the Executive Briefing Center, visit Ricoh here.