How are Users Printing Today? Print Audit Provides the Answers

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Photo credit: kioan / Foter / Creative Commons Attribution-NonCommercial-NoDerivs 2.0 Generic (CC BY-NC-ND 2.0)

Canadian provider of print-management solutions, Print Audit, has launched a new blog, Print Management Insider, which reports on trends in printing. One of the first articles posted on the blog is a comparison of user printing trends between the years 2011 and 2013. The trends are based on in-depth assessments performed on 75 organizations across a wide variety of vertical markets using Print Audit’s user print management tool, Print Audit 6.

Among the shifts in user printing habits are the following:

  • 18 percent of printing now originates from a Web browser. This has nearly doubled from 10 percent in 2011.
  • Flash-deal Web sites (such as Groupon and Living Social) now represent 7 percent of printing in most print environments.
  • Forty-five percent of all print jobs to local devices contain 25 or more pages.

We visited Print Audit’s blog, and found some other interesting findings:

Color Printing

  • Color printing is 8 to 10 times more profitable than monochrome.
  • Internet Explorer users like their color printing: On average, 80 percent of pages printed from Internet Explorer are printed in color (up from 60 percent in 2011), while only 15 percent of Google Chrome (way up from 2 percent in 2010) and 2 percent (down from 5 percent in 2011) of Firefox pages are printed in color. Interestingly, Print Audit notes that 90 percent of all Internet Explorer users are 65+ years old, which may explain these discrepancies, as older users may demand print more than younger ones.
  • Apple Mac environments print more color than Microsoft Windows offices: people with Mac workstations print 30 percent more in color than users of Windows-based computers. Print Audit theorizes this is most likely because most Apple Mac-heavy offices do a lot of graphics-design work.
  • Canon printers are used more for color printing that any other brand. As Print Audit notes, Canon does a great job of selling to those in need of Pantone-color matching and other high-quality color areas.

Printing from the Web

  • The Web is a consistent area of growth for print. Printing from Web-based applications has grown nearly 100 percent in the two years of data represented here.
  • As noted, 18 percent of printing now originates from a Web browser, nearly double from 10 percent in 2011.
  • Recipe Web sites represent 2.5 percent of printing in every environment, but this is down from 3 percent in 2011.
  • On an annual average, “March Madness” and fantasy-football documents represent 1.5 percent of printing in any environment. This is down from 2 percent in 2011.
  • Explorer is the print king: Of the major Web browsers (Google Chrome, Internet Explorer and Firefox), 83 percent of all Web printing originates from Internet Explorer. However, this is down from 95 percent in 2011.

Persistent Print

According to Print Audit, some vertical markets are extremely print-intensive due to regulatory rules and mandatory process adherence. Here are some interesting tidbits concerning these persistent pockets of print:

  • Users will print the same document 15 times per month.
  • The Fax Prescription: The medical industry faxes the most of all vertical markets studied.
  • Printing from terminal sessions such as Citrix represents 52 percent of printing in most organizations.

Other Findings

  • Forty-five percent of all print jobs to local devices are 25+ pages.
  • People are getting their scan on: 51 percent of all walk up functions are scans, not copies.
  • Fax is dead: Only 5 percent of all walk up functions are fax.

We’ll have more findings from Print Audit’s blog as they become available.

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