New B2B Global Brand Campaign from Toshiba, 'Together Information'
In collaboration with its parent company, Toshiba Tec, Toshiba America Business Solutions (TABS), is introducing a new global business-to-business (B2B) brand campaign called “Together Information” that’s designed to raise awareness of its B2B products and services. TABS says this new campaign is Toshiba’s vision for how people and organizations create, record, share, manage, and display ideas and data. It’s based on Toshiba’s belief that the most successful organizations communicate information in the most efficient manner possible, and that Toshiba makes this possible through a portfolio of industry-specific products and solutions.
By integrating Toshiba’s products and solutions, including the world’s first copier/MFP (the e-STUDIO306LP/RD30) that can erase its own printed output so that paper can be reused, the company says it better enables its customers to be more eco-friendly.
As part of the development and expansion of its multiple business lines, Toshiba says it’s working to strengthen cross-channel integration of products and services to further enhance the delivery of solutions to its customers. This focus on synergy, collaboration, communication and “togetherness” is central to Toshiba’s long-term business strategy and underpins its new brand message under the Toshiba corporate brand.
“Toshiba has been a leader in the printing business for nearly 40 years. Today, with our extensive portfolio of products and solutions, we have the ability to help customers effectively manage their content regardless of format,” Toshiba America Business Solutions President and CEO Scott Maccabe said. “Furthermore, we pride ourselves on having a team of experts who work closely with each customer to identify objectives and design solutions to achieve them. Together Information not only portrays these core competencies but it reinforces our mission as a company.”
In January 2013, Toshiba launched its “Together Commerce” campaign for Toshiba Global Commerce Solutions, Toshiba’s in-store retail-solutions business. Toshiba expects that, coupled with Together Commerce, the company’s Together Information campaign will enhance awareness of Toshiba’s B2B product and service offerings.